Search Trends on Yellow.com Show Egypt’s Zeitgeist for 2010

Egypt Yellow Pages Ltd, the Local Search Company, released its analysis of search trends on its popular Yellowdotcomdoteg.

Cairo, Egypt, December 25, 2010 --(PR.com)-- Egypt Yellow Pages Ltd, the Local Search Company, released its analysis of search trends on its popular Yellow.com.eg website revealing the “spirit of the times,” or Zeitgeist, for Egypt in 2010.

Egypt Yellow Pages Ltd's analysis of multitudes of search queries on Yellow.com.eg during 2010 revealed that, for the first time ever, Arabic-language searches surpassed English-language searches, 54% to 46%, on Yellow.com.eg.

“This is definitely a sign of the times in Egypt, where we see the global spread of technology becoming more localized … not to mention, a sign that Egypt Yellow Pages Ltd is offering its customer base the service it demands,” said Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd. He added, “While there are a large number of English speakers in Egypt, allowing Yellow.com.eg users to browse in the language with which they are most comfortable translates into more customers connecting with businesses, which is our goal.”

The top 10 category searches on Yellow.com.eg in 2010, in order of popularity, were: restaurants; hotels; pharmacies; banks; real estate; advertising; furniture; schools; nurseries; and hospitals.

The most popular companies by sector were as follows:

1. Telecommunications: Vodafone; Mobinil; Raya; and Etisalat.
2. Restaurants: Cilantro; Spectra; KFC; and Cook Door.
3. Brand Names: Samsung; Xerox; Sony; and Toshiba.
4. Banks: National Bank of Egypt; HSBC; CIB; and NSGB.
5. Shipping: DHL; International Freight Group; Western Union; Aramex; and FedEx.

About Egypt Yellow Pages:

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt – print/online/mobile/iPhone. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and Yellow.com.eg trademarks in Egypt, and is supported by over 400 employees and 12 regional offices throughout Egypt. Yellow Pages distribution surpassed 370,000 print directories in 2010, as well as delivering more than 1 million visits per month on Yellow.com.eg electronic properties.

For More info Please Visit: http://www.yellow.com.eg/

Contact Info
Egypt Yellow Pages Ltd
6A/18, Intersection 205 & 253
Degla, Maadi, Cairo, Egypt 11511
http://www.yellowpages.com.eg/

Contact Person:
Lars Mourey
+20122196954

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Contact
Egypt Yellow Pages Ltd
Lars Mourey
+20122196954
http://www.yellowpages.com.eg/
6A/18, Intersection 205 & 253
Degla, Maadi, Cairo, Egypt
+20225213346
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