MyMediaInfo Announces Top Green Stories for 2011

Recycling and Greening the Home top the list of story topics for the coming year.

Waltham, MA, December 27, 2010 --(PR.com)-- MyEdCals, part of the MyMediaInfo Solutions Suite and provider of the largest and most thoroughly researched editorial calendar database, announced the Top 5 Green story topics that newspapers and magazines will be writing about in 2011. With over 350,000 editorial calendar opportunities already researched and available in the MyEdCals database, and another 150,000 to come, it’s clear which topics, which green related topics, will be getting the most attention.

The top green stories for 2011 are:

1. Recycling
2. Greening the Home
3. Sustainable Energy
4. Automotive
5. Green Travel

Recycling – Recycling is one of the easiest ways to minimize personal impact on the environment. In fact, recycling just one aluminum can saves enough energy to power a television for up to three hours. Spreading awareness of facts and tips like this can drive small actions that make a big difference and eventually lead to even bigger changes, making it easy to understand why recycling is the number one green topic that magazines and newspapers will cover in 2011.

Greening the Home – Environmentalism starts in the home, from switching to low-energy light bulbs and composting to installing solar panels and using rain collection barrels, there are countless ways to create a more energy efficient household. In the coming year, magazines and newspapers will focus on stories that will help people understand what they can do to create a more environmentally friendly home and how small changes can save big money in the long run.

Sustainable Energy – Drawing on a combination of energy efficient technologies and renewable energy sources, the sustainable energy movement focuses on fulfilling current energy needs without negatively impacting the ability of future generations to do the same. As people become more aware of their environmental impact and the need to preserve the earth’s resources for their children, information on alternative energy sources will be a hot topic next year.

Automotive – While ever-increasing gas prices force drivers to think more about their fuel-efficiency and automotive companies work on developing solutions to decrease reliance on oil-based fuel, the focus on green alternatives continues. In 2011, much coverage will be given to how car manufacturers will keep up with the changing landscape of the industry while answering the demand for green transportation options.

Green Travel– As people practice environmentalism in many areas of their everyday life, it’s not a surprise that this mindset carries over into their vacation planning. With so many ways to be earth-friendly while away from home and so many destination spots focused on catering to ecotourists, magazines and newspapers will have plenty to write about in the coming year when it comes to green travel.

The MyEdCals database is available for $499 for one year through the end of 2010. Sign up for service by December 31, 2010, mention “Top 5” and receive an additional user license for free. To get started on a free trail of MyEdCals, call (888) 901-3332.

MyEdCals is a part of the MyMediaInfo Solutions Suite. MyMediaInfo develops innovative solutions that are instrumental in helping public relations and marketing professionals meet their business objectives. With a solutions suite that includes media databases, research and editorial calendars, and social media monitoring tools, MyMediaInfo employs the largest research team in the industry to ensure the most up-to-date media contacts database available. The MyMediaInfo database includes detailed information on hundreds of thousands of journalists, analysts and media contributors across North America. The database also incorporates LinkedIn and Twitter profiles so that users may leverage social media tools in their outreach. To learn more about MyMediaInfo, please visit www.mymediainfo.com or call us at (888) 901-3332.

About MyMediaInfo
MyMediaInfo is a leading provider of media intelligence and analysis solutions for public relations and marketing professionals. Since its 2006 launch, the company has grown rapidly and its client roster now includes many of the country’s top 10 PR agencies and Fortune 100 companies, as well as hundreds of small- to medium-size agencies, companies and solo practitioners. In addition to its subscription-based software and database, MyMediaInfo also offers a broad spectrum of services to support PR and marketing activities including Social Media Monitoring tools and Research and Consulting solutions. With decades of industry experience, the MyMediaInfo team is headquartered in Waltham, MA, just outside of Boston, with additional offices in California, Washington D.C., Atlanta, Chicago, Austin, and India. For more information, visit www.mymediainfo.com.

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