Social Media, ERP & CRM Synchronization Key to Efficient Personalization of the Retail Experience, Per Microsoft Dynamics Provider To-Increase
Blog post reveals tools available to retailers striving to create profitable, personal relationships with consumers.
New York, NY, December 31, 2010 --(PR.com)-- To-Increase, a provider of Microsoft Dynamics solutions for retailers, reveals how Enterprise Resource Planning (ERP) systems, outfitted with Customer Relationship Management (CRM) capabilities, help retailers efficiently analyze data generated via social media interaction in the new blog post, "Personalizing the Retail Experience With Social Media, ERP & CRM."
Post author, Luciano Cunha, Director of Americas, To-Increase, draws on the article "How ERP Systems Are Turning Retailer Customers into Retailer Buddies" for inspiration. Published to MSDynamics World in August 2010, "How ERP Systems Are Turning Retailer Customers into Retailer Buddies" discusses how the personalization of retail - particularly through relationships built up via social media - can transform a global brand into a shopkeeper next door.
"While most retailers I speak to understand the importance of social media in terms of building relationships, most are left with a very appropriate question," states Cunha in the post. "How will social media affect my retail bottom-line, in terms of both time spent and revenue gained?"
Cunha's post goes on to detail how ERP systems, outfitted with CRM capabilities, empower retailers to analyze all customer data and interaction in real-time - even all interaction through social media channels. The end result of this real-time analysis is the ability to near-instantly predict how much of what kinds of product need to be on hand to meet any upcoming retail rush.
"ERP and CRM systems working together analyze social interaction with consumers instantly, allowing for critical real-time retail supply chain adjustments," concludes Cunha. "Combined, these tools allow retailers to leverage fewer resources, while still building critical - and profitable - one-on-one consumer relationships within social channels."
To read the complete post, "Personalizing the Retail Experience With Social Media, ERP & CRM," visit the To-Increase blog at http://blog.to-increase.com/personalizing-retail-social-media-erp-crm/
About To-Increase
As a global ISV and Microsoft Gold Certified partner, To-Increase develops solutions for industry verticals, including highly specific Industrial Equipment Manufacturing, retail, wholesale, construction, distribution, and professional services segments. We offer end-to-end solutions built on Microsoft Dynamics AX and Microsoft Dynamics NAV, along with a wide range of business integration and add-on software for Microsoft Dynamics ERP and CRM solutions. We also develop e-Con, the leading sales and product configurator for Microsoft Dynamics. To-Increase has been recognized as the Microsoft Dynamics Outstanding ISV of the year for both 2009 and 2010, and has been a member of the Microsoft President’s Club and Inner Circle for three consecutive years. Our solutions are delivered worldwide through a network of highly trained partners.
Company Web Site: http://www.to-increase.com
Blog: http://blog.to-increase.com
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Post author, Luciano Cunha, Director of Americas, To-Increase, draws on the article "How ERP Systems Are Turning Retailer Customers into Retailer Buddies" for inspiration. Published to MSDynamics World in August 2010, "How ERP Systems Are Turning Retailer Customers into Retailer Buddies" discusses how the personalization of retail - particularly through relationships built up via social media - can transform a global brand into a shopkeeper next door.
"While most retailers I speak to understand the importance of social media in terms of building relationships, most are left with a very appropriate question," states Cunha in the post. "How will social media affect my retail bottom-line, in terms of both time spent and revenue gained?"
Cunha's post goes on to detail how ERP systems, outfitted with CRM capabilities, empower retailers to analyze all customer data and interaction in real-time - even all interaction through social media channels. The end result of this real-time analysis is the ability to near-instantly predict how much of what kinds of product need to be on hand to meet any upcoming retail rush.
"ERP and CRM systems working together analyze social interaction with consumers instantly, allowing for critical real-time retail supply chain adjustments," concludes Cunha. "Combined, these tools allow retailers to leverage fewer resources, while still building critical - and profitable - one-on-one consumer relationships within social channels."
To read the complete post, "Personalizing the Retail Experience With Social Media, ERP & CRM," visit the To-Increase blog at http://blog.to-increase.com/personalizing-retail-social-media-erp-crm/
About To-Increase
As a global ISV and Microsoft Gold Certified partner, To-Increase develops solutions for industry verticals, including highly specific Industrial Equipment Manufacturing, retail, wholesale, construction, distribution, and professional services segments. We offer end-to-end solutions built on Microsoft Dynamics AX and Microsoft Dynamics NAV, along with a wide range of business integration and add-on software for Microsoft Dynamics ERP and CRM solutions. We also develop e-Con, the leading sales and product configurator for Microsoft Dynamics. To-Increase has been recognized as the Microsoft Dynamics Outstanding ISV of the year for both 2009 and 2010, and has been a member of the Microsoft President’s Club and Inner Circle for three consecutive years. Our solutions are delivered worldwide through a network of highly trained partners.
Company Web Site: http://www.to-increase.com
Blog: http://blog.to-increase.com
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Contact
To-Increase
Catie Bosworth
419-902-2828
www.to-increase.com
Catie Bosworth
419-902-2828
www.to-increase.com
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