Callosum Creative President Named Micro to Millions Award Recipient in the Make Mine a Million $ Business Competition

New York, NY, January 01, 2011 --(PR.com)-- Count Me In for Women’s Economic Independence — the leading national not-for-profit provider of resources, business education and community support for women entrepreneurs seeking to grow micro businesses to million dollar enterprises — selected Clare J. Hefferren of Chicago-based Callosum Creative Ltd. as one of 10 Micro to Millions Award recipients. Hefferren’s accomplishment was formally recognized in November during the organization’s Make Mine a Million $ Business™ event in San Francisco. Micro to Millions Award winners receive business coaching, training and other resources from a “dream team” of respected business experts.

Count Me In honored Hefferren after evaluating her innovative People-First Branding program, designed to help companies provide customer-facing staff members the knowledge and interpersonal skills necessary to ensure brand consistency at all customer touch points — including personal communications. Combining talent, training and image development, Callosum Creative transforms employees into focused brand ambassadors who drive competitive advantage, loyalty, profits and enthusiasm one client interaction at a time. Read more about People-First Branding

“As a Micro to Million Award recipient, Callosum believes we can positively impact the results of dozens more companies and improve the lives and effectiveness of hundreds of currently under-utilized employees,” said Clare Hefferren, President and Founder of Callosum Creative. “Thanks for your support of women entrepreneurs who, like me, are diligently climbing the ladder of success.

Launched in 2005, the Make Mine a Million $ Business Competition has hosted 22 competitions in cities around the country and has grown into a nationwide movement. In the past five years, thousands of women entrepreneurs from across the Unites States have applied.

“We are thrilled by the eagerness of women across the country to grow their businesses, create jobs in their communities, and create stability for their families and the national economy,” said Nell Merlino, Founder and President of Count Me In. “The number of applicants mirrors the growth of our entrepreneurs, businesses, and their desire to take them to the million dollar level.”

The Make Mine a Million $ Business Competition has garnered support from organizations that are working together to make an impact in women’s lives and strengthen the U.S. economy. National sponsors include American Express OPEN, FedEx, WIPP and Sam’s Club. Sponsors provide an array of products and services that serve as invaluable tools for growth.

For more information about how women can grow their businesses visit www.makemineamillion.org.

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