Ken Greenberg, President and CEO, Austin & Williams to Speak at KC’s Social Media as a Business Tool for Financial Institutions and Insurance Companies Live Webcast
Social media is no longer a trend aimed at capturing only the interest of Gen-Y consumers – it has gone mainstream. In fact, one of the largest growing segments in this area is people over 50 years of age. Insurance companies and financial institutions are spearheading the use of social media as a business tool. Given the growing size and age of the social media’s audience we can’t afford not to understand how to leverage it to grow and strengthen our business.
New York, NY, January 05, 2011 --(PR.com)-- The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today Ken Greenberg, President and CEO, Austin & Williams will speak at a 2-hour webcast entitled “Social Media as a Business Tool for Financial Institutions and Insurance Companies.” This event is scheduled for April 13, 2011 at 3:00 PM - 5:00 PM ET.
About Ken Greenberg
Ken is President and CEO of Austin & Williams, Long Island’s fastest growing and most-awarded advertising agency. The “Austin” in A&W, (a pen name) Ken co-founded the agency in 1992 after a 22-year career in New York banking.
He is a recognized leader in database and location-based marketing, and embraced the Internet, digital and social media quite early. The Agency’s first bank website it 1995 pulled new product rates and terms from the bank’s core system, so it wasn’t necessary to enter them on the website. This method is still pioneering since most banks enter the information to update their websites manually.
Believing that the future of advertising agencies lies in really big ideas and electronic platforms, Ken recently launched Patient Innovations, LLC. This new company is introducing web-based software solutions. The first, OnTime Care™, due out in the first quarter of 2011, will eliminate waiting in doctors’ offices.
About Austin & Williams
Austin & Williams is a full-service branding, advertising, website development, social media and direct marketing agency based on Long Island, New York.
Event Synopsis:
Social media is no longer a trend aimed at capturing only the interest of Gen-Y consumers – it has gone mainstream. In fact, one of the largest growing segments in this area is people over 50 years of age. Insurance companies and financial institutions are spearheading the use of social media as a business tool. Given the growing size and age of the social media’s audience we can’t afford not to understand how to leverage it to grow and strengthen our business.
About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series
The Knowledge Group, LLC brings together the world's leading authorities and industry participants through informative two-hour webcasts that study the impact of changing regulations and help businesses succeed through proper regulatory compliance.
Contact information:
The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series
http://www.knowledgecongress.org.
info@knowledgecongress.org
###
About Ken Greenberg
Ken is President and CEO of Austin & Williams, Long Island’s fastest growing and most-awarded advertising agency. The “Austin” in A&W, (a pen name) Ken co-founded the agency in 1992 after a 22-year career in New York banking.
He is a recognized leader in database and location-based marketing, and embraced the Internet, digital and social media quite early. The Agency’s first bank website it 1995 pulled new product rates and terms from the bank’s core system, so it wasn’t necessary to enter them on the website. This method is still pioneering since most banks enter the information to update their websites manually.
Believing that the future of advertising agencies lies in really big ideas and electronic platforms, Ken recently launched Patient Innovations, LLC. This new company is introducing web-based software solutions. The first, OnTime Care™, due out in the first quarter of 2011, will eliminate waiting in doctors’ offices.
About Austin & Williams
Austin & Williams is a full-service branding, advertising, website development, social media and direct marketing agency based on Long Island, New York.
Event Synopsis:
Social media is no longer a trend aimed at capturing only the interest of Gen-Y consumers – it has gone mainstream. In fact, one of the largest growing segments in this area is people over 50 years of age. Insurance companies and financial institutions are spearheading the use of social media as a business tool. Given the growing size and age of the social media’s audience we can’t afford not to understand how to leverage it to grow and strengthen our business.
About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series
The Knowledge Group, LLC brings together the world's leading authorities and industry participants through informative two-hour webcasts that study the impact of changing regulations and help businesses succeed through proper regulatory compliance.
Contact information:
The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series
http://www.knowledgecongress.org.
info@knowledgecongress.org
###
Contact
The Knowledge Congress
Thomas LaPointe, Jr., Executive Director
1.800.578.4370
www.knowledgecongress.org
Therese Lumbao, Director
Account Management & Member Services
tlumbao@knowledgecongress.org
Thomas LaPointe, Jr., Executive Director
1.800.578.4370
www.knowledgecongress.org
Therese Lumbao, Director
Account Management & Member Services
tlumbao@knowledgecongress.org
Contact
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