Customer Insight Group Selected by Ginny’s for Social Media Strategy Expertise

Denver, CO, January 06, 2011 --(PR.com)-- Customer Insight Group, Inc., the industry pioneer and leader in social media strategy, was selected to create Ginny’s social media plan.

Given the hundreds of social media tools available, and the thousands of different ways to use them, marketers are overwhelmed with all the options and are struggling to implement social media strategies that deliver results. Customer Insight Group’s Social Media Roadmap identifies the audience you’re after, the measurable goals you’re trying to reach as well as a strategy that sets the stage for the tools you’ll use to efficiently and effectively create and integrate a social media strategy into your marketing plan.

Ginny’s, is a catalog and online retailer that offers busy, hard-working families everything from kitchenware and furniture to gifts and garden accents. Ginny’s goal is to provide fun and functional solutions to make the consumers active lifestyle just a bit easier.

“Ginny’s is not using social media just to be social. They are using social media to reach new customers, generate leads, convert prospects and realize profits,” said Sallie Burnett, president of Customer Insight Group. “Through their social media efforts, Ginny’s is able to build a deeper connection with their customers, listen to what existing and potential customers are saying about the products and respond to the consumer directly.”

About Customer insight Group, Inc.
Customer insight Group is a leading strategic marketing consulting firm that helps companies engage, retain and grow profitable customers relationships. We help companies assess and improve customer strategy to achieve measurable business objectives. We provide loyalty audits, social media customer engagement programs and innovative loyalty programs.

For more information about Customer Insight Group, visit http://www.customerinsightgroup.com or contact Mary Shaw, Customer Relationship Marketing Manager, Customer Insight Group, Inc., 6711 Secrest Circle, Arvada, CO 80007, (303) 422-9758; Fax (866) 611-7363, or Mary.Shaw@customerinsightgroup.com.

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