The Real Disaster is Not Being Prepared

Tampa, FL, February 03, 2007 --(PR.com)-- In the aftermath of the many recent global disasters, companies, both large and small, have recognized the value of Disaster Recovery or Business Continuity Planning to their continuing economic vitality. Many organizations have developed plans ensuring that all business data has been carefully backed-up and stored at redundant locations on and off-site. However, when it comes to ensuring voice and fax communications redundancy, many plans seem to falter. And it's found to be especially true for Small Businesses and the smaller operating units of larger organizations. This is a serious matter when considered in the light of a recent Continuity Insights/KPMG Business Continuity Management Study finding that of “Companies with annual revenues of less than $50 million, 39.75 percent have experienced telecommunications failure within the last 12 months.”

When questioned about this lack in contingency planning, the two most often-voiced reasons for not implementing a communications backup plan are “We are simply too busy right now.” or “These options are too difficult and too expensive for us to implement right now."

The newly launched “Keep’em Calling” service from CallSureDR, Inc., a San Diego based spin-off of Voice Continuity Services, Inc. (a leading provider of telecom assurance services for large and mid-sized organizations), makes it both Quick and Easy for organizations of all sizes to address these concerns. CallSureDR’s “Keep’em Calling” service forwards inbound customer calls on a Find me/Follow me basis to any of three alternate locations for each incoming line. Now, when disaster strikes, any business can have the capability to conduct “Business as Usual” for as little as 47 cents per day. That’s much less than a single cup of coffee!

Industry experts state: “25 to 30 percent of companies that experience a business interruption fail within the ensuing 24 months.” Consider the cost of single lost call... an hour of calls... a day or even a week’s worth! Why take the chance?

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