MSA Names Todd Prichard as Regional Account Executive

Local Marketing and Communications Agency Adds Employee to Manage 11 Markets for SUBWAY® Restaurants Account.

Raleigh, NC, January 08, 2011 --(PR.com)-- Lewis Finch, president of MSA (MarketSmart Advertising) (http://www.thinkmsa.com), a full-service marketing and communications agency, has announced that Todd Prichard has joined the agency as regional account executive. With more than four years of industry experience, Prichard returns to MSA to manage 11 SUBWAY® restaurants markets across the Southeast. He will be responsible for developing and implementing marketing strategies, monitoring internal account services and overseeing day-to-day client communication.

Quotes:
“Todd has an undeniable talent in successfully growing the businesses of our clients, and we are fortunate to have him return to the MSA team,” says Finch. “With his management abilities and natural marketing flair, Todd will continue to further the growth and development of our employees, our brand and the clients we serve.”

Details:
- Previously, Prichard was an account supervisor with MSA, a role to which he was promoted after having served as an assistant account executive for a year. As account supervisor, he managed a team of three assistant account executives and oversaw internal account services for MSA’s SUBWAY® restaurants markets.

- Most recently, he was a senior account executive at the Raleigh office of Moroch Partners, where he handled local advertising and marketing efforts for McDonald’s in two N.C. markets.

- Prichard received a Bachelor of Arts degree in marketing and advertising from Robert Morris University in Pittsburgh. A native of Franklin, Pa., Prichard resides in Apex, N.C. with his wife, Katy.

About MSA:
Established in 1991, MSA (MarketSmart Advertising) is a full-service, integrated marketing and communications firm providing traditional and interactive advertising, broadcast production, public relations, branding services, research, Web development and mystery shopping. Ranked as a top-10 agency in the Triangle by Triangle Business Journal, MSA is headquartered in Raleigh, N.C., and has offices in Washington, D.C. and Milford, Conn. MSA's client list includes UNC Health Care and SUBWAY® restaurants, among others. For more information, contact MSA at (919) 463-9680 or visit http://www.thinkmsa.com.

Jill Mastrangelo
MMI Public Relations
(919) 233-6600
jill@mmipublicrelations.com
http://twitter.com/MMIPR
http://www.mmipublicrelations.com

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