Customer Insight Group’s Loyalty Workshop Highlights Strategies and Tactics to Dramatically Reduce Customer Attrition, and Improve Customer Profitability

Denver, CO, January 08, 2011 --(PR.com)-- Customer Insight Group, Inc., will reveal tips and techniques to master the art and science of building customers' loyalty at the Rocky Mountain Direct Marketing Association (RMDMA). Customer Insight Group’s President and CEO, Sallie Burnett, will be sharing her loyalty marketing expertise as the speaker at the February 2, 2011 workshop at the Pepsi Center in Denver, CO.

These days, more and more marketers are putting customer relationship marketing at the top of their priorities for 2011. Companies are discovering it’s a measurable strategy that goes directly to the bottom line. But what will be most effective for retaining customers, and improving revenue and profits?

Join them for this valuable workshop where you’ll discover skills, tools, and techniques to address specific challenges your company faces. You will learn proven techniques to:

• Increase customer loyalty.
• Gain a bigger share of wallet and increase incremental sales.
• Increase lifetime value.
• Generate higher revenues and increase customer profitability.

This Loyalty Workshop is designed to benefit your company’s bottom line. In this seminar, Sallie Burnett will examine current issues driving loyalty marketing, why loyalty marketing works, and you’ll discover skills, tools, and techniques you can apply to address specific challenges your company faces. Through real-world examples – culled from over two decades of experience – we’ll share with you the best practices you need to ensure the success of your customer loyalty strategy.

Burnett has been a featured speaker at industry conferences including the National Center for Database Marketing conference, National Retail Federation's conference on CRMRetail, the Retail Advertising & Marketing Association's conference, Online Market World, Network Affiliates Annual Convention and the Customer Relationship Management Conference (CRMC).

About Customer Insight Group, Inc.

Customer insight Group is a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customers relationships. We help companies assess and improve customer strategy to achieve measurable business objectives. We provide loyalty audits, social media customer engagement programs and innovative loyalty programs.

For more information about Customer Insight Group, visit http://www.customerinsightgroup.com or contact Mary Shaw, Customer Relationship Marketing Manager, Customer Insight Group, Inc., 6711 Secrest Circle, Arvada, CO 80007, (303) 422-9758; Fax (866) 611-7363, or Mary.Shaw@customerinsightgroup.com.

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