EVENTjournal.com Reports Record Breaking 4th Quarter for 2010
Karen Perry, President and Founder of Event Journal, Inc. reported that the fourth quarter of 2010 was record-breaking for the company. The technology offered by the company is gaining popularity among fundraisers who are typically traditionalists and often late adapters.
Bethpage, NY, January 12, 2011 --(PR.com)-- Karen Perry, President and Founder of Event Journal, Inc. reported that the fourth quarter of 2010 was record-breaking for the company. The technology offered by the company is gaining popularity among fundraisers who are typically traditionalists and often late adapters. Since the company’s inception Perry has seen a marked change in the acceptance of her e- journal product.
In 2002, Karen Perry looked around the ballroom after a fundraising gala she attended. She noticed that, all around the room, printed ad journals were strewn on tables and were tossed on the floor, along with discarded napkins and other debris. Yet, these journals feature ads from supporters, biographies of honorees and success stories of the mission of the organization; important information viewed for a few moments and then left behind in the aftermath of the event.
Recognizing a need for a viable alternative to the printed journal used by fundraisers, Karen Perry, a sales and marketing professional with extensive background in not-for –profits originated the idea of a virtual ad journal as a solution for a major event for which she served on the committee. She devised a system where ads would be uploaded to a custom website and remain online for a full year. She developed the idea of displaying the ads at the event in a virtual journal slideshow that played on large screens around the room. In the wake of 9/11 when most charities were struggling and showed significant drops in funds raised, her event matched its highest-ever revenues from 2001. The online ad journal was a grand success. This spurred Ms. Perry to bring the concept to market and offer the e-journal system to fundraising organizations of all kinds.
“Not only are hundreds of books wasted, killing unknown quantities of trees over the years, but thousands of dollars in printing bills and hundreds of hours of staff time are used for a vehicle of minimal interest to most involved. Multiply this by thousands of charity dinner galas, benefits, awards luncheons, food and wine tasting events and golf outings that utilize a journal annually to raise funds for major special events, and costs and waste of this dated model is staggering,” said Perry.
Over the past 9 years, Ms. Perry’s company, Event Journal, Inc., has grown to become the market leader in virtual or online ad journals, the first “green” alternative to the traditional printed ad journal book. EVENTjournal.com, the company’s online product, offers highly customized online ad journals with extensive designs, social media features, integrated shopping carts and an elegant presentation for the night of the event. EVENTjournal.com’s unique system offers extensive reporting for clients’ ease of use, an engaging online ad submission system and many other features to support the fundraising team throughout the event cycle.
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In 2002, Karen Perry looked around the ballroom after a fundraising gala she attended. She noticed that, all around the room, printed ad journals were strewn on tables and were tossed on the floor, along with discarded napkins and other debris. Yet, these journals feature ads from supporters, biographies of honorees and success stories of the mission of the organization; important information viewed for a few moments and then left behind in the aftermath of the event.
Recognizing a need for a viable alternative to the printed journal used by fundraisers, Karen Perry, a sales and marketing professional with extensive background in not-for –profits originated the idea of a virtual ad journal as a solution for a major event for which she served on the committee. She devised a system where ads would be uploaded to a custom website and remain online for a full year. She developed the idea of displaying the ads at the event in a virtual journal slideshow that played on large screens around the room. In the wake of 9/11 when most charities were struggling and showed significant drops in funds raised, her event matched its highest-ever revenues from 2001. The online ad journal was a grand success. This spurred Ms. Perry to bring the concept to market and offer the e-journal system to fundraising organizations of all kinds.
“Not only are hundreds of books wasted, killing unknown quantities of trees over the years, but thousands of dollars in printing bills and hundreds of hours of staff time are used for a vehicle of minimal interest to most involved. Multiply this by thousands of charity dinner galas, benefits, awards luncheons, food and wine tasting events and golf outings that utilize a journal annually to raise funds for major special events, and costs and waste of this dated model is staggering,” said Perry.
Over the past 9 years, Ms. Perry’s company, Event Journal, Inc., has grown to become the market leader in virtual or online ad journals, the first “green” alternative to the traditional printed ad journal book. EVENTjournal.com, the company’s online product, offers highly customized online ad journals with extensive designs, social media features, integrated shopping carts and an elegant presentation for the night of the event. EVENTjournal.com’s unique system offers extensive reporting for clients’ ease of use, an engaging online ad submission system and many other features to support the fundraising team throughout the event cycle.
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Contact
Event Journal, Inc
Karen Perry
516.470.1811
www.eventjournal.com
Karen Perry
516.470.1811
www.eventjournal.com
Contact
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