Medical Development Group Announces Jan. 19, 2011 Networking Event – “Product Launch Roadmap: What to Do and When to Do It”

Waltham, MA, January 12, 2011 --(PR.com)-- The Medical Development Group announces its Wednesday, January 19, 2011 networking event “Product Launch Roadmap: What to Do and When to Do It.” This presentation is designed for medical device product managers, marketing and R&D teams who want a thorough overview of the product launch cycle and roadmap. They will review the entire process of getting a product to market, with specific focus on successful product launch, and all the activities it requires. Speaker Maria Shepherd of Data Decision Group, a full-service medical marketing company, has 20 years of leadership experience in medical device and life sciences marketing with start-ups and Fortune 100 companies such as Philips Medical and Boston Scientific. This presentation covers:

Product development cycle overview
The one page marketing plan
Critical success factor review in product launch activities
The Limited Market Release – dos and don’ts

Link to event details: MDG Jan. 19, 2011. Networking begins 5:30pm – http://www.meddevgroup.org/

Registration Fee: Members: $15.

Nonmembers: $15 first visit, $25 subsequently. A meeting fee payable in cash or check is collected at the door. Registration is onsite only, on a first come first served basis.

Location: 5:30pm at Rebecca's Cafe, 275 Grove St., Newton (Auburndale) MA - adjacent to Riverside T Stop. See event link for directions: http://www.meddevgroup.org/.

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