Direct Home Rentals Announces the Launch of New Rent by Owner Website

Naples, FL, January 13, 2011 --(PR.com)-- DirectHomeRentals.com was created with the intent of helping rental property owners and rental agents in Southwest Florida market their rental properties on the World Wide Web.

The website provides rental managers and landlords a listing portal for Southwest Florida home rentals. Southwest Florida is a premier vacation destination for travelers from around the world. Southwest Florida has emerged as the choice location for visitors looking for beautiful beaches, great golfing and luxury rental homes.

Direct Home Rentals founder, Andrew Macdonald has nearly ten years’ experience in the Southwest Florida rental market. Andrew points out that early on in his rental career he realized that tenants preferred to search for rentals online.

Andrew tried to advertise rentals on free listing websites, but found it too cumbersome and time consuming. So, Andrew decided to create an alternative free rental listing website.

Andrew claims “The current rental market is pushing property managers and homeowners to work harder to find tenants. This makes room for a new rental website to arrive to offer free by owner rental listings. We are able to offer free rental listings with all of the features of the more expensive for rent by owner websites, without commissions or hidden fees.”

Andrew says DirectHomeRentals.com is a "better" solution because it has a richer user interface that allows renters to easily search listings and view properties based on essentially the same criteria, such as city, guests, rental period and other factors. DirectHomeRentals.com displays property details more organized and user-friendly. There is also a feature that allows renters to contact owners and property managers directly.

DirectHomeRentals.com is free to browse and to post rental listings. Since DirectHomeRentals.com gets its listings directly from landlords and rental managers, it virtually eliminates fake or bait-and-switch ads that lure renters in under false pretenses in order to try to sell them on other properties. This is something Andrew believes this is one of the most frustrating aspects of many free rent by owner options, where he estimated as many as a third of the ads are bogus.

"I don't want to suddenly start expanding to other regions of Florida without first mastering Southwest Florida," admitted Andrew, whose primary goal is to establish DirectHomeRentals.com as a "prominent player" in the Southwest Florida rental market over the next 16-24 months. That means becoming an essential tool for the property managers and landlords to use."

“Other websites lack a user-friendly web experience,” points out Andrew. “We provide a clean user friendly interface for renters to find villas, condos and houses from Sarasota to Marco Island.”

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