Johnny Chan to Create Poker Hotels Worldwide

5th Street - The World's First Poker Hotel to open in 2007

Las Vegas, NV, February 03, 2007 --(PR.com)-- Poker legend and all-time great, Johnny Chan, is partnering with Las Vegas hotelier, Liko Smith, to create 5th Street, "The World's First Poker Hotel." The first location will open in 2007. A site has been selected in Los Angeles county; other sites in California, Illinois, New York, Florida and Macau are under development.

The creative team for the hotel concept includes, Johnny Chan of www.chanpoker.net, Liko Smith of Rogue Hospitality, and Matt Savage, Jeff Brausch and Kelly Flynn of The Division Poker. The team has been developing the concept for nearly 2 years. Rogue Hospitality is the exclusive management force behind The Block "The World's First Snowboarder Hotels." Rogue Hospitality will also manage the 5th Street Hotels.

"We have a brand development process, a level of service and a genuine authenticity that no other management company can deliver," says Liko S. Smith, President of Rogue Hospitality.

"When we first approached Johnny about our plans to create a hotel that would cater exclusively to poker in his image, he was 100% for it,” says Liko Smith, President of Rogue Hospitality. ”5th Street is going to improve the experience for poker players everywhere and set a new standard of service, quality, and game that you can't get online, or in any casino in the US today," he finishes.

Kelly Flynn, 5th Street Partner, adds, "The time has come for a concept such as 5th Street to grace the felt for poker players...a hotel for poker players by poker players. It will be a home away from home, the cure for the common casino that most poker players are forced to find themselves in now.”

All 5th Street hotels will offer highly designed exteriors and interiors, state of the art room amenities. Daily services will include fully licensed Poker Tournaments in the best Poker rooms on the planet. 5th Street Hotels will create a "high-roller" experience for guests from reservations to check out. Plans call for rooms to include: 70-inch plasma screens, in-room safes, free wi/fi, 500 watt custom sounds systems, full service computers, fax machines and high-quality case furnishings with complimentary fine cigars and hi-def wall art of the greatest poker photographs ever taken. Hotels planned will be full service with valet, fine dining restaurants, rooftop bars, spa and massage treatment and an exclusive full service men's salon as well as a 24-hour cafe.

Selected sponsors will be able to sponsor guest rooms, bars, public areas, amenities, case goods, and other amenities. Poker will be the primary game at 5th Street, no slots, keno, craps or roulette. The hotel along with its multi-million dollar poker rooms, will feature monthly celebrity poker tournaments and social events. Several owner/operators are being interviewed for joint venture opportunities with the 5th Street brand. Information on sponsor opportunities can be received by contacting Kevin@roguehospitality.com.

Johnny Chan: Immortalized in the movie Rounders and countless media inserts, Johnny Chan is the world's best known professional poker player and a legend in the Poker World. With two World Series of Poker championship titles (1987 and 1988) under his belt and impressive ownership of 10 WSOP bracelets, his career achievements far surpass what most players can only dream about. Nicknamed the "Orient Express,” Chan is the first international great Asian poker player and serves as an inspiration and role model to many. Since he broke into the game, there has been overwhelming surge of great Asian players among the professional tournament circuit today. Starting as a restaurant

The Division: Based in Aspen, Colorado. With an intimate understanding of the power of poker and how to translate this power into business success for their clients, The Division is poker's marketing and promotion agency. From the world's top events and players to results-driven consulting and creative programs, The Division has the team and resources to make it happen. The Division is the prototypical place to attain marketing consultation and execution, professional player and event sponsorships, media integration, and corporate alliances that will innovatively meet your organization's sales, marketing, and promotional need (www.divisionpoker.com).

Rogue Hospitality: Based in Las Vegas, NV. Using its "Evolving Hotel" formula, creates hotels that embody very select lifestyles and the celebrities and brands that support them in a relevant way. Liko Smith, President of Rogue, created The Block "The World's First Snowboarder Hotels" (currently being featured on the reality show "The Division" on the G4 Network), with professional snowboarder Marc Frank Montoya, (www.theblockhotels.com ). There are over 40 corporate sponsors embedded into The Block Hotels and growing rapidly, sponsored rooms, amenities, transportation, clubs and events, uniforms and room fixtures are relevant to the snowboard lifestyle; plans are to open 20 more hotels in the next 5 years in the US, Europe and Canada.

Contact: Kevin Kearns, Vice President Brand Strategy
Rogue Hospitality
kevin@roguehospitality.com
801.509.1685

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