Dukky Earns 2011 PODi Best Practice Award for Case Study of Chick-fil-A Marketing Campaign to Increase Store Traffic
New Orleans, LA, January 15, 2011 --(PR.com)-- Dukky is proud to announce that their case study, detailing the exceptional work done for Chick-fil-A has been honored with the prestigious 2011 Best Practice Award in the category of Direct Marketing. They share the award with Chick-fil-A. These highly anticipated awards recognize outstanding examples of digital print and variable data strategies from around the world. The awards will be presented at the 2011 PODi AppForum digital print conference in Las Vegas at the Mirage, January 31- February 2. Dukky’s winning case study has been added to PODi’s permanent collection of Digital Print Case Studies.
Dukky Vice President of Business Development, Renee Hall stated, “Dukky is proud to work with clients like Chick-fil-A who are looking for innovative and interactive solutions in their marketing. Our ability to challenge standard response rates and outcomes by capturing the power of word-of-mouth marketing through Viral Peer Sharing is redefining expectations in our clients' campaigns. To be recognized by such a prestigious organization as PODi due to the response and redemption rates our platform allows is an honor for both Dukky and our clients.”
Dukky’s Chick-fil-A case study serves as an impressive example of a fully integrated multichannel direct marketing campaign with viral components that upped visit rates to over 279% and response rates to 120.6% and easily took top honors in its category. The Chick-fil-A program featured direct mail postcards that drove recipients to personalized landing pages where they answered survey questions and activated coupons. They could then enter a sweepstakes by sharing the offer with friends through social networks, email, and SMS. This campaign provided a wealth of information to Chick-fil-A about their customers, including what media channels they use. PODi’s Best Practice Awards are given annually to recognize the best of the best in digital printing.
More information about PODi case studies, membership and benefits can be found at www.podi.org. To find out more about Dukky visit the website and check out the What is Dukky video.
About Dukky
Dukky (www.dukky.com) is a custom landing page and analytics software platform built specifically for direct marketers that’s proven to dramatically increase response, engagement and ROI. No maintenance, no installation, no worries. Simply put, we’ll help you increase campaign response and ROI, while decreasing the resources necessary to implement them. Simple. Secure. Scalable.
About PODi
PODi (www.podi.org) is a vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, Pitney Bowes and Xerox. The organization’s goal is to drive demand for marketing applications powered by digital print & help members build successful digital print businesses. Membership in PODi is open to companies and organizations involved in digital printing.
Contact:
Dominique Ellis
Vice President of Product Development
Dukky
dominique@dukky.com
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Dukky Vice President of Business Development, Renee Hall stated, “Dukky is proud to work with clients like Chick-fil-A who are looking for innovative and interactive solutions in their marketing. Our ability to challenge standard response rates and outcomes by capturing the power of word-of-mouth marketing through Viral Peer Sharing is redefining expectations in our clients' campaigns. To be recognized by such a prestigious organization as PODi due to the response and redemption rates our platform allows is an honor for both Dukky and our clients.”
Dukky’s Chick-fil-A case study serves as an impressive example of a fully integrated multichannel direct marketing campaign with viral components that upped visit rates to over 279% and response rates to 120.6% and easily took top honors in its category. The Chick-fil-A program featured direct mail postcards that drove recipients to personalized landing pages where they answered survey questions and activated coupons. They could then enter a sweepstakes by sharing the offer with friends through social networks, email, and SMS. This campaign provided a wealth of information to Chick-fil-A about their customers, including what media channels they use. PODi’s Best Practice Awards are given annually to recognize the best of the best in digital printing.
More information about PODi case studies, membership and benefits can be found at www.podi.org. To find out more about Dukky visit the website and check out the What is Dukky video.
About Dukky
Dukky (www.dukky.com) is a custom landing page and analytics software platform built specifically for direct marketers that’s proven to dramatically increase response, engagement and ROI. No maintenance, no installation, no worries. Simply put, we’ll help you increase campaign response and ROI, while decreasing the resources necessary to implement them. Simple. Secure. Scalable.
About PODi
PODi (www.podi.org) is a vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, Pitney Bowes and Xerox. The organization’s goal is to drive demand for marketing applications powered by digital print & help members build successful digital print businesses. Membership in PODi is open to companies and organizations involved in digital printing.
Contact:
Dominique Ellis
Vice President of Product Development
Dukky
dominique@dukky.com
###
Contact
Dukky
Dominique Ellis
985-626-4449
www.dukky.com
Dominique Ellis
985-626-4449
www.dukky.com
Contact
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