New Way of Searching Medical/Health Information

Kolkata, India, February 06, 2007 --(PR.com)-- For those times when you want to find more than just web pages and web sites, you might have always wanted a "specialty search engine." Also known as topical search engines, "vertical" search engines or "vortals," they help you search through specific types of listings in its own vertical. So, the waiting is finally over. Following the initial press release announcing the launch of the much awaited Indian's very own portal www.innINDIA.com, the medical segment on specialty health search has also been released. The domain speaks for itself i.e. http://health.innindia.com. It provides a custom search engine and ensures a tailored search experience, built using Google's core search technology (Google Coop), which prioritizes or restricts search results based on websites and pages that has been carefully scrutinized by an expert panel of medical professionals. Stating the growing Internet market in India & the need to provide accurate data quickly, an innindia.com spokesperson pointed out the opportunity that the company is eyeing at.

When asked about how innINDIA would be different from the other portals/sites using Google Coop, innINDIA spokesperson clarified that though Google Coop provides the basic search platform, innINDIA uses its own panel of medical experts, who defines which sites to be indexed & how. The expert panel comprises of medical, bio-medical, pharmaceutical and bio-technology professionals who have proven expertise in their respective fields & would review/scrutinize all relevant sites, before adding those to the index list. So, this expertise would very clearly act as the differentiator from the rest of other coop users. However, without being complacent about this, innINDIA is coming up with other Medical Services to beef up the Health Portal part of innINDIA i.e. http://health.innindia.com. So, as innINDIA Team said. Stay tuned for more action at innINDIA.

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