New Website Aims to Resolve Ecommerce Trust Issues

Manila, Philippines, January 15, 2011 --(PR.com)-- Local ecommerce company, Auction.ph, launched a new website recently to address ‘trust issues,’ identified as a common apprehension amongst online shoppers. The new website is called Kitiwit.com and it utilizes familiar social networking features to diminish reservations about purchasing from an online seller.

“People have a higher level of trust in people who belong within their social circle. We saw the popularity of social networking as an opportunity to apply the concept of online communities to ecommerce,” explains Jenny Kim, Auction.ph VP for Marketing.

Kitiwit.com combines the relationship-building capabilities of social networking with the functionality of an ecommerce website. Users can easily build a network of contacts with the usual friend finder applications and manage those contacts with easy-to-use grouping functions. Online sellers can create detailed profiles and build a market from “friends of friends” as a means to engender trust.

Posting ads and items for sale is free in Kitiwit.com. Users simply need to create an account and they can proceed to selling online.

Registered users also earn free storage space in their Library account. Kitiwit’s Library allows users to upload any type of file which they can share publicly or keep privately. The function can help online sellers as well by using the service to provide more product information.

Learn more about the website by visiting www.kitiwit.com.

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