Social Media Takes on a New Form in a Data Visualization by Grey Canada
Grey Canada presents their new app, the Global Mood Clock, which, besides displaying the time, also tells the mood of the cities around the world. The clock reflects the mood of a city by picking up the most dominant color from the latest photos geo-tagged and uploaded to Flickr as well as the top Google search word and the most trending Tweet in that city, all in real time.
Toronto, Canada, January 19, 2011 --(PR.com)-- Grey Canada, a WPP-owned advertising agency headquartered in New York, has released a unique clock app to celebrate the start of 2011: “Global Mood Clocks.”
Grey Canada’s VP Executive Creative Director, Carl Jones, describes the Global Mood Clocks app as inspired by the classic office decoration of a “wall of clocks” that displays local time for multiple global cities. Grey Canada has updated that concept for the virtual office with a unique clock interface that displays real-time visualization of data trends on Flickr, Twitter and Google. Global Mood Clocks has now been released as an Adobe AIR app for Mac & PC, with an iPhone version coming soon.
Global Mood Clocks works by pulling geo-tagged data for a diverse selection of major cities around the world, including Los Angeles, New York and Toronto, as well as Moscow, Rio de Janeiro and Sydney. The clocks, in addition to telling time, reflect the “mood” of a city by showing the dominant colour from the latest geo-tagged photo uploads to Flickr, as well as the top Google search and Twitter trending word, all in real time.
The app is intended as much for design and entertainment as function, says Jones. “Global Mood Clocks has a simple, modern design, and looks sharp at the office as a desktop background. It gives people a quick, fun way to discover what’s happening around the world, from entertainment, to politics, to sports. We’re very interested to see what trends will be captured by the app in 2011.”
Global Mood Clocks is an achievement for Grey’s digital team, who worked to integrate data feeds from the search and social media sources, and also to create an unobtrusive desktop user experience. Toby Pilling, Grey Toronto’s Director of Development, comments, “We built the app in Flex, an Adobe open source framework that allowed us to bring Global Mood Clocks to multiple platforms, including Flash and mobile. Thanks to Adobe AIR runtime, it was easily deployed to Mac and PC desktops, where it runs passively as an ambient user experience.”
More Info
Website: moodclock.greycanada.com
For Mac & PC: Visit moodclock.greycanada.com
For iPhone: Coming to the Apple app store
Official Twitter Hashtag: #moodclockgc
YouTube Video: http://moodclock.greycanada.com/moodclock_video.htm
Screen Captures: www.flickr.com/greycanada
About Grey Canada
Grey Canada is a unit of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP NASDAQ: WPPGY. Grey Group's total offer includes Grey, advertising; G2, activation marketing; Grey Healthcare Group, healthcare communications and MediaCom, media planning and buying.
Grey Canada's blue-chip client roster includes many of Canada's and the world's best known companies: Diageo, Eli Lilly, GlaxoSmithKline Inc, Playtex, Robeez by Stride Rite, Scotiabank International, South Coast BC Transportation Authority/TransLink, Special Olympics Canada, Tourism PEI, Warner Bros., WirelessWave, and Tbooth Wireless.
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Grey Canada’s VP Executive Creative Director, Carl Jones, describes the Global Mood Clocks app as inspired by the classic office decoration of a “wall of clocks” that displays local time for multiple global cities. Grey Canada has updated that concept for the virtual office with a unique clock interface that displays real-time visualization of data trends on Flickr, Twitter and Google. Global Mood Clocks has now been released as an Adobe AIR app for Mac & PC, with an iPhone version coming soon.
Global Mood Clocks works by pulling geo-tagged data for a diverse selection of major cities around the world, including Los Angeles, New York and Toronto, as well as Moscow, Rio de Janeiro and Sydney. The clocks, in addition to telling time, reflect the “mood” of a city by showing the dominant colour from the latest geo-tagged photo uploads to Flickr, as well as the top Google search and Twitter trending word, all in real time.
The app is intended as much for design and entertainment as function, says Jones. “Global Mood Clocks has a simple, modern design, and looks sharp at the office as a desktop background. It gives people a quick, fun way to discover what’s happening around the world, from entertainment, to politics, to sports. We’re very interested to see what trends will be captured by the app in 2011.”
Global Mood Clocks is an achievement for Grey’s digital team, who worked to integrate data feeds from the search and social media sources, and also to create an unobtrusive desktop user experience. Toby Pilling, Grey Toronto’s Director of Development, comments, “We built the app in Flex, an Adobe open source framework that allowed us to bring Global Mood Clocks to multiple platforms, including Flash and mobile. Thanks to Adobe AIR runtime, it was easily deployed to Mac and PC desktops, where it runs passively as an ambient user experience.”
More Info
Website: moodclock.greycanada.com
For Mac & PC: Visit moodclock.greycanada.com
For iPhone: Coming to the Apple app store
Official Twitter Hashtag: #moodclockgc
YouTube Video: http://moodclock.greycanada.com/moodclock_video.htm
Screen Captures: www.flickr.com/greycanada
About Grey Canada
Grey Canada is a unit of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP NASDAQ: WPPGY. Grey Group's total offer includes Grey, advertising; G2, activation marketing; Grey Healthcare Group, healthcare communications and MediaCom, media planning and buying.
Grey Canada's blue-chip client roster includes many of Canada's and the world's best known companies: Diageo, Eli Lilly, GlaxoSmithKline Inc, Playtex, Robeez by Stride Rite, Scotiabank International, South Coast BC Transportation Authority/TransLink, Special Olympics Canada, Tourism PEI, Warner Bros., WirelessWave, and Tbooth Wireless.
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Contact
Grey Canada
Alice Keith
416-486-7297
www.grey.com/canada
Alice Keith
416-486-7297
www.grey.com/canada
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