Telligent Launches New Thought Leadership Series on World Class Communities
First white paper of the series provides insights into social media and key characteristics of leading online communities
Dallas, TX, January 20, 2011 --(PR.com)-- Telligent, a leader in enterprise social networking software, reveals key insights into the characteristics of world class communities through an ongoing white paper series.
The first thought leadership white paper outlines the key characteristics of world class communities and provides actionable guidance to help companies obtain world class status. It is co-authored by Telligent founder and chief technology officer Rob Howard, and senior director of strategy Cecilia Edwards.
Howard and Edwards provide actionable insights and identify nine community characteristics that will enable communities to achieve world class success, including:
Identifiable business objectives – Business goals, not technology should drive social media use. Successful online communities accomplish business objectives.
Leverage the wisdom of the crowd – Leading communities - both internal and external - facilitate ideas. The customers often know more about the use of products than the company does.
Reward through pixels – Community members want to be recognized for their contributions. The use of badges and leader boards can provide recognition and encourage engagement without compromising guidelines.
The white paper provides recommendations and highlights industry research and survey results. A complimentary copy of “World Class Communities: The Characteristics of Community Excellence” is available at http://bit.ly/eF60qn.
The series is applicable to many common business uses of online communities, including customer support, marketing and networking, and references to companies across industries. Upcoming papers will address best practices and insights for building and sustaining vibrant online communities.
Join Rob Howard and Cecilia Edwards on January 26, 2011, at 11 a.m. to learn more about how to become a world class community. Register now: http://bit.ly/g5JPjs
Viewpoints
“Social is the new normal for how work is done,” said Rob Howard, CTO at Telligent. “We have broken down the steps that a company needs to take in order to build a sustainable, world class online community.”
“While there are numerous impressive and effective communities today, no single community has yet set the definitive standard and reached the status of world class,” said Cecilia Edwards, Senior Director of Strategy at Telligent. “However, give a few of the leaders a little more time to execute, and everyone will know just who has a world class community.”
"Ignoring social is a real business risk,” said Wendy Gibson, CMO at Telligent. "Businesses must realize that social is a revolution in both how customers are serviced and how they experience the brand.”
“Communities are simple to enable – the technology is easy to use and readily available,” said Rob Howard, founder and CTO of Telligent. “But building a community that is truly world class takes diligence and planning.”
About Telligent
Telligent powers social communities for more than 3,000 companies worldwide. World-class brands, including Dell, Microsoft, Electronic Arts and Reader’s Digest, trust Telligent's enterprise-grade social community suite to connect and engage with customers, prospects, partners and employees. For more information, visit telligent.com.
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The first thought leadership white paper outlines the key characteristics of world class communities and provides actionable guidance to help companies obtain world class status. It is co-authored by Telligent founder and chief technology officer Rob Howard, and senior director of strategy Cecilia Edwards.
Howard and Edwards provide actionable insights and identify nine community characteristics that will enable communities to achieve world class success, including:
Identifiable business objectives – Business goals, not technology should drive social media use. Successful online communities accomplish business objectives.
Leverage the wisdom of the crowd – Leading communities - both internal and external - facilitate ideas. The customers often know more about the use of products than the company does.
Reward through pixels – Community members want to be recognized for their contributions. The use of badges and leader boards can provide recognition and encourage engagement without compromising guidelines.
The white paper provides recommendations and highlights industry research and survey results. A complimentary copy of “World Class Communities: The Characteristics of Community Excellence” is available at http://bit.ly/eF60qn.
The series is applicable to many common business uses of online communities, including customer support, marketing and networking, and references to companies across industries. Upcoming papers will address best practices and insights for building and sustaining vibrant online communities.
Join Rob Howard and Cecilia Edwards on January 26, 2011, at 11 a.m. to learn more about how to become a world class community. Register now: http://bit.ly/g5JPjs
Viewpoints
“Social is the new normal for how work is done,” said Rob Howard, CTO at Telligent. “We have broken down the steps that a company needs to take in order to build a sustainable, world class online community.”
“While there are numerous impressive and effective communities today, no single community has yet set the definitive standard and reached the status of world class,” said Cecilia Edwards, Senior Director of Strategy at Telligent. “However, give a few of the leaders a little more time to execute, and everyone will know just who has a world class community.”
"Ignoring social is a real business risk,” said Wendy Gibson, CMO at Telligent. "Businesses must realize that social is a revolution in both how customers are serviced and how they experience the brand.”
“Communities are simple to enable – the technology is easy to use and readily available,” said Rob Howard, founder and CTO of Telligent. “But building a community that is truly world class takes diligence and planning.”
About Telligent
Telligent powers social communities for more than 3,000 companies worldwide. World-class brands, including Dell, Microsoft, Electronic Arts and Reader’s Digest, trust Telligent's enterprise-grade social community suite to connect and engage with customers, prospects, partners and employees. For more information, visit telligent.com.
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Contact
Telligent
Valerie Carstens
1 (972) 816-0672
www.telligent.com
Valerie Carstens
1 (972) 816-0672
www.telligent.com
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