1click2cook Explains How to Beat Food Inflation by Learning from Your Grandparents in 2011

Tunnbridge Wells, United Kingdom, January 24, 2011 --(PR.com)-- Gill Levett, founder of the recently launched menu-planning and shopping website 1click2cook.co.uk, explains: “Food prices are rising rapidly yet for most people money remains very tight. At a time of growing concern over obesity, it is vital that consumers do not respond to price increases by trading down to less healthy products. Our parents and grandparents had a more focused approach to shopping and cooking, using a meal plan to guide what food they bought for the week. There is a new-take on this idea to meet the demands of the modern day work / life crisis - 1click2cook.co.uk has updated this meal-planning concept for the internet age, helping cash-strapped and time-poor families and individuals cook good quality food at a low price, and with almost no wastage.”

She adds: “Most shoppers tend to graze when in supermarkets and very few adequately plan their meals for the week, purchasing only the ingredients they need. Attractive packaging, discounts and various forms of shopping psychology employed by the supermarket chains all impact on what goes into the basket that is presented at check-out, contributing not only to unnecessarily high food bills, but also to potentially unhealthy product choices and to the massive 30% of food in the UK that is thrown away, much of it whole, untouched or unopened.”

Although primarily targeted at the starting-out ‘twenty-somethings’ through to busy, working families, the site also offers healthy menus and budget options for singletons and those on low incomes who tend to spend a higher percentage of available income on food – 15% for the poorest 10% of households, compared to 9% for the average UK household.

Gill Levett said: “Despite our TV schedules being packed with celebrity chefs and cookery programmes, we as a nation do not tend to cook meals from scratch except, for some, at the weekend. People worry it’ll take too long, be too expensive or that the recipe is beyond their abilities. Even a confident cook can find it challenging to come up with interesting and appetising meals every night – especially if people are working full-time or have a family.

“1click2cook.co.uk allows individuals to tailor their meal recommendations according to budget, ability, dietary preferences and how long they are prepared to spend cooking. This allows people to progress to more ambitious meals as their kitchen confidence grows. The subscription is just £2 a week which is covered many times over by the savings gained by more efficient and purposeful shopping. People can eat more healthily for less money while reducing food waste.”

To find out more, visit www.1click2cook.co.uk

Notes to Editors

1click2cook.co.uk is an online subscription service that helps people plan and decide their weekly meals in advance, producing detailed shopping lists every week along with nutritional information and cooking instructions for each of the recommended recipes. Subscription costs £2 a week, with typical savings exceeding £15 a week or £675 a year assuming an average weekly food shopping bill of £50 per week.

Subscribers benefit from healthier meals, lower shopping bills, hugely reduced food waste, increased confidence in the kitchen, new recipes to add to their portfolio and no time wasted wondering what to cook. Menu recommendations are tailored according to budget, ability, dietary preferences, available cooking time and number of portions needed. All suggested meals can be reviewed and if necessary swapped for another, while every meal also comes with detailed nutritional information as well as full cooking instructions and timings.

Gill is a successful entrepreneur with a background in creating and building new businesses, she's a dynamic motivator with the ability to relate to a wide range of people and to enthuse and empower a team. Skilled in strategic redirection and business development, she achieved Entrepreneur of the Year in 2007 and Best Small Business 2007.

Gill has created the 1click2cook.com website because as a full-time mother, she found planning the weekly meals a real drudge. She identified an opportunity to develop a website that would take the hassle out of the weekly shopping and cooking dilemma and save users valuable time and money in this very pressurised environment. Using her wide business experience she put together a great team and together they are building the brand. The site is a perfect tool for this economic climate.

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