Tailor-Made Advertising is Awarded WMBE Certification

Torrance, CA, January 24, 2011 --(PR.com)-- Tailor-Made Marketing and Advertising has been awarded a Women and Minority Business Enterprise (WMBE) Certification by the California Public Utilities Commission. Although Tailor-Made has been in business since 1988, the same year as the certification program started, they only recently applied for the formal certification in hopes of qualifying for Utilities contracts.

The certification program came about in May 1988, when the California Public Utilities Commission (CPUC) issued General Order 156 (GO 156). Under GO 156, the CPUC required all investor-owned electric, gas, water and telecommunication utility companies with gross annual revenues in excess of $25 million and their regulated subsidiaries and affiliates, to develop and implement programs to increase the utilization of WMBEs. Procurement goals of 5% for women and 15% for minorities were initially established, and later expanded to include a goal of 1.5% for service-disabled veterans. Certification of eligible suppliers was designed to encourage, recruit, and utilize WMBEs by participating utilities.

Benefits of registering and receiving certification:

Official recognition of your Women- or Minority-owned business enterprise (WMBE) status
Promotion and visibility to the CPUC and sixteen major utilities
Involvement frequent marketing and bid announcement events
Faster contracting processes

By participating your company is identified as an eligible, certified supplier in a centralized database used by many utilities to search for suppliers and when matched with a purchasing requirement, your certification speeds the contracting process.

For information on how Tailor-Made can help with your marketing and advertising needs, contact us at (310) 791-6300 or at www.adteamla.com/contact.

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