Specialized Marketing Services Provided for Prospective Brands in Action Sports

Manhattan Beach, CA, February 08, 2007 --(PR.com)-- imA was started by pro-snowboarder Caroline Graeff and is operated by riders of all sports. It is the new hot spot for expertise in authentic grassroots and pro-social youth marketing by way of action sports.

Years ago, Caroline saw that one of the most obvious ways to market to youth is through action sports. The heroes that lead the surf, snow, bmx, fmx and skate industries pave a broad spectrum of lifestyles for teens to relate. The variety of these different types of individualities and cultures are chock-full of self-expression and acceptance and is sure to bring that youthful energy to brands.

imA serves as a source for trusted marketing and public relations through the plethora of connections of their rider operated staff. Those on staff at imA have life-long educations of trend watching as participants in the industry and this has proven to attract even the most core clients, like pro skateboarder, Mike Crum and pro FMX rider, Doug Parsons. imA’s efforts respect the participating population by contributing pro-socially to the action sports youth, environment, art, music, safety and park rehabilitation and construction.

imA is determined to use action sports as a platform to help non-endemic companies capture the hearts and minds of young people in ways that build credibility and reliability around their brands. imA acts exclusively as a communicator to companies on how to authentically use action sports in ways that positively contribute to the different surf, skate, snow, FMX, BMX, and wake industries.

imA offers branding, rebranding, public relations, sponsorship negotiation and activation, consulting, athlete marketing and career development services. Visit them at www.imaginemarketingagency.com or call (310) 546-5649 for information.

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