Ajax Union Online Marketing Revolutionizes Small Business PPC with Banner Remarketing

Brooklyn, NY, January 27, 2011 --(PR.com)-- Ajax Union, a Brooklyn marketing company offering Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC) and a variety of other services, has upped the PPC ante with PPC Feeder, a Google AdWords strategy featuring state-of-the-art techniques designed for small business clients. Accessible online at www.AjaxUnion.com, the internet marketing company enhances its campaigns with banner remarketing and vertical keyword research, among other industry methods.

"Unlike many internet advertising services, Ajax Union has a focus on small business, which has enabled us to understand the unique challenges these companies are facing. With years of experience, we've development business marketing strategies for clients with small marketing budgets, niche industries, seasonal markets and other special factors," said Ari Baume, Vice President of Ajax Union and head of PPC Feeder.

Ajax Union promotes its small business clients through a variety of methods, including a number of cutting-edge techniques. Through the use of the Google Display Network (GDN), Ajax Union employs a search engine advertising technique known as remarketing, which targets a website's banner ads to the site's previous visitors.

"With remarketing, Ajax Union turns the one that got away into your latest conversion. If a person visits a children's furniture site from a PPC ad with the keyword 'toddler furniture store,' for example, then navigates away, remarketing makes it possible to catch them later with banner ads advertising that same furniture site," Baume said.

Ajax Union is one of the few internet advertising services specializing in both Google AdWords Search and the Google Display Network. In addition to remarketing, GDN ads are also beneficial for companies looking to increase their brand awareness and general exposure.

PPC Feeder also provides vertical keyword research to expand an online marketing campaign's targeted words and phrases. Another industry-recognized technique, vertical keywording enables marketers to target a wider audience of searchers.

"When moving across the country, some people search for 'auto shippers,' some search for 'car transport,' and others simply Google 'How do I ship my car?' We begin every search engine marketing campaign with comprehensive vertical keyword research to discover all of the search phrases that might lead to conversions," Baume said.

Ajax Union bolsters these cutting-edge AdWords techniques with attentive customer service and 100 percent transparency. Customers have full access to their Google Adwords and Google analytics — a rare service among PPC firms — and the internet marketing company offers daily conversion monitoring for its small to medium-sized business clients.

Along with PPC Feeder, Ajax Union offers a variety of other online marketing services, including the AnewB SEO Plan, a comprehensive dose of off-page search engine optimization featuring regular blogging, article marketing, classified listings, directory postings, social networking and online bookmarking. The search engine agency also provides website SEO through OnPage Factor, an optimization plan charging one flat rate per page.

Ajax Union backs these search engine marketing plans with additional techniques including PR United, a press release distribution and reputation management service, and EmailSpark, a small business email marketing provider. The SEO company serves a wide range of small businesses, including ITP VoIP, Pizza Packet and Classic Hostess.

To learn more about Ajax Union, call 800-594-0444 or visit www.AjaxUnion.com. The Brooklyn marketing firm is on Facebook at www.facebook.com/AjaxUnion and Twitter at www.twitter.com/AjaxUnion.

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