The Power of the Web: Why Virtual Catalogues Have Become a Marketer’s Top Tool
Businesses across the world turn to virtual catalogues to increase their online presence.
Carlsbad, CA, January 26, 2011 --(PR.com)-- This month in African Business Review, businesses across the world turn to virtual catalogues to increase their online presence.
In the marketing world, the advent of the Web completely transformed traditional methods of advertising and brand awareness. Virtual catalogues have long been a part of this, but now, more than ever before, they are integral to enhancing a company’s overall online presence.
In their most primitive form, virtual catalogues are the web versions of shop windows, displaying to consumers the products or services a company or retailer has to offer. But the introduction of affordable technology now allows for much more than this. In terms of viewing a product with 360-degree views, multiple angles and extreme zoom, users can do practically everything except touch the product they are looking at on-screen. Information can now be found via keyword searches and presented better with sharp text.
When comparing the costs of a virtual catalogue to a print version, it is no wonder marketers are turning their focus towards the former. According to Jim Coogan, president of consultancy firm Catalog Marketing Economics, prices range from $6 a page (around £3.77) to upward of $30 a page (around £18.84). On this basis, a 52-page catalogue could be made for as little as just over £200. Add up printing and distribution costs for the paper variety and this figure is dwarfed.
Read more on this article here: http://www.africanbusinessreview.co.za
About African Business Review
African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa. Through its digital magazine, online website, daily news and weekly e-newsletter, African Business Review helps executives stay up-to-date with the most fundamental operational issues in demanding and ever more competitive global business sectors. For more information, contact +44 (0)1603 217 553 or visit: http://www.africanbusinessreview.co.za/
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In the marketing world, the advent of the Web completely transformed traditional methods of advertising and brand awareness. Virtual catalogues have long been a part of this, but now, more than ever before, they are integral to enhancing a company’s overall online presence.
In their most primitive form, virtual catalogues are the web versions of shop windows, displaying to consumers the products or services a company or retailer has to offer. But the introduction of affordable technology now allows for much more than this. In terms of viewing a product with 360-degree views, multiple angles and extreme zoom, users can do practically everything except touch the product they are looking at on-screen. Information can now be found via keyword searches and presented better with sharp text.
When comparing the costs of a virtual catalogue to a print version, it is no wonder marketers are turning their focus towards the former. According to Jim Coogan, president of consultancy firm Catalog Marketing Economics, prices range from $6 a page (around £3.77) to upward of $30 a page (around £18.84). On this basis, a 52-page catalogue could be made for as little as just over £200. Add up printing and distribution costs for the paper variety and this figure is dwarfed.
Read more on this article here: http://www.africanbusinessreview.co.za
About African Business Review
African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa. Through its digital magazine, online website, daily news and weekly e-newsletter, African Business Review helps executives stay up-to-date with the most fundamental operational issues in demanding and ever more competitive global business sectors. For more information, contact +44 (0)1603 217 553 or visit: http://www.africanbusinessreview.co.za/
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(760) 827-7818
www.whitedm.com
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