TFI Envision Brings Amco Houseworks for a Walk Around the (Brand) Block

Norwalk, CT, February 04, 2011 --(PR.com)-- In late 2009, TFI Envision, Inc. was selected by Focus Products Kitchen Group to redesign the Amco Houseworks® brand and refresh their packaging.

Amco Houseworks creates quality, innovative, stylishly designed, ergonomic kitchen tools, storage items, gadgets and accessories that help people enhance the quality of their cooking and entertaining.

Since that time, TFI Envision, Inc. have created a bold and dynamic logotype whose personality did much to establish a more prominent position within the category. The standardization of the packaging logotype was a dramatic first step towards successfully recreating a premium housewares brand.

From that point, TFI Envision, Inc. established the brand standards for the packaging to provide a consistent and easily recognizable product line on shelf (creating a ‘brand block’).

To date, TFI Envision’s creative work for Amco Houseworks has been recognized by The Advertising Club of Westchester with a Bronze Award for Corporate Identity at their 2010 "Big W" Awards, and featured in Crescent Hill Books “The Big Book of Packaging.”

Their original product line utilized several different logos and graphic packaging treatments that defined the specific product category. The look was recessive on shelf and barely visible branding.

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