TFI Envision, Inc. Creates Newsletters with a Mission

Yorktown Heights, NY, February 04, 2011 --(PR.com)-- Guiding Eyes for the Blind selected TFI Envision, Inc. to develop two different newsletters – Special Gifts and Insights. Each newsletter had to have a unique look, targeted to their specific audience, while retaining the Guiding Eyes for the Blind brand look. Working with the marketing and development team at Guiding Eyes for the Blind, TFI Envision's team carefully select from their photo library for imagery that is engaging and works with each specific story. The typography is purposely large and easy to read. The color pallettes are part of the brand essence - warm, cheerful and inviting.

“After just one year of publication, our Insights and Special Gifts newsletters have become important tools in our fundraising arsenal. TFI Envision understood that each newsletter’s target audience is different – institutional vs. individual donors – and incorporated Guiding Eyes branding into two distinctly different designs.

“Both have also helped to increase donations, or simply hold onto donations – retention is a huge challenge for fundraisers everywhere. In any case, we always get good feedback from our donors about the newsletters. They particularly mention how well information is presented and how easy the materials are to read. This is all thanks to our creative team at TFI Envision,” said Lisa Deutsch, Vice President, Marketing & Development for Guiding Eyes for the Blind.

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