Edward Stripe Collection Showing at the 2011 West Coast Trend Show in Los Angeles USA

Los Angeles, CA, January 28, 2011 --(PR.com)-- The Edward Stripe Collection is showing to USA menswear retailers at the West Coast Trend Show in Los Angeles from 28 – 31 January 2011.

The collection includes a range of Australian designed, hand made quality products including pure cotton men’s dress shirts in three (3) styles: Classic Cut men's business shirts that are a traditional straight cut, comfortable fitting style; Trim Cut hand tailored style for men who prefer a neater and slimmer body fitting; and a Slim Fit contemporary "European" style of hand tailored shirt for men who prefer a business shirt that is both slim and fitted. Neckties in fine silk fabrics are hand made in Italy. Original art glass cufflinks are hand crafted by Australian artists.

“We selected the West Coast Trend Show in LA to showcase our collection in the USA for the very first time,” said Andrew Dobson, managing director of Stripe & Company Pty Ltd (trading as Edward Stripe). “As an Australian company seeking to expand our sales and marketing activities in the US, the format of the West Coast Trend Show provides us with the opportunity to meet with and present our range to owners of boutique style menswear retailers from across the USA in a comfortable, appointment based setting.

“Our selected range for this show includes men’s shirts that are crafted from classic woven, pure cotton fabrics such as herringbones and twills, in classic colours, stripes and checks,” said Dobson. “Based on our shirts, we create our collection in our signature Australian style by re-interpreting the classic elegant English style in a way that is contemporary and sophisticated by including interesting accessory pairings and co-ordinates. Of particular interest to boutique owners in America could be our Australian made products including made-to-order shirts for men and women, and unique art glass cufflinks that are hand crafted for Edward Stripe by Australian artists Paul Mason and Lisa Cahill.

“The approach we take towards our distribution program is about combining efficiency with flexibility,” said Dobson. “Our aim is to develop a new channel by forming partnerships with boutique style menswear retailers. We will consult to customise selected ranges for their target market; can offer distribution exclusivity by geographical regions; and also offer seasonal ranges on consignment in exchange for dedicated store space. To manage our inventory and order fulfilment we have commenced discussions with logistics companies that operate within foreign trade zones inside the USA.

“By bringing all the pieces together we can deliver a unique range of up-market, fine quality menswear products that are sophisticated and stylish; offer bespoke customisation options for retailers and their customers; and, maintain service excellence during range selection, order processing and fulfilment,” added Dobson.

About Edward Stripe
Edward Stripe is proudly Australian owned and operated. We supply Australian designed, handmade quality men’s and women’s business and dress shirts to people who value timeless, sophisticated style. Our unique range of accessories includes neckties and cufflinks produced by artists whose oeuvre includes sculpture, abstract painting and digital art for the production of fine textiles and wearable art. At Edward Stripe we try to enhance your online shopping experience with our "Ask our Butler" service devoted to providing you with ongoing assistance. The “Edward Stripe CLUB” is our loyalty program featuring exclusive benefits and rewards. Join the club, earn Points with every purchase, and redeem your rewards from our range. It’s that easy.

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