Direxxis Positioned in Magic Quadrant for Marketing Resource Management
Direxxis provides MRM capabilities via its dmEDGE integrated distributed marketing solution designed to support organizations with a decentralized field force. Gartner evaluated Direxxis, and other companies, for the Magic Quadrant based on their completeness of vision and their ability to execute.
Needham, MA, February 05, 2011 --(PR.com)-- Direxxis, Inc. (www.direxxismarketing.com) a leading provider of distributed marketing software solutions, today announced that it has been positioned by the industry analyst firm Gartner, Inc. in its “Magic Quadrant for Marketing Resource Management” report. (*)
Direxxis provides MRM capabilities via its dmEDGE integrated distributed marketing solution designed to support organizations with a decentralized field force. Gartner evaluated Direxxis, and other companies, for the Magic Quadrant based on their completeness of vision and their ability to execute.
“Achieving placement in Gartner’s Magic Quadrant this year is an honor and we believe also provides confirmation that Direxxis continues to secure its position as a primary solution provider in the MRM market,” said William Fayerweather, Direxxis Chief Marketing Officer. “Our dmEDGE solution, on which we were evaluated, enables our rapidly expanding client base to achieve integrated sales and marketing enablement via a reliable, supportable, and configurable system. For example, dmEDGE provides brand management controls across multiple channels, helps centralize content, data and business rules, and allows our clients to accurately implement and track field marketing programs.”
Gartner defines MRM as “a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources. MRM applications enable companies to plan and budget for marketing activities and programs; create and develop marketing programs and content; collect and manage content and knowledge, fulfill and distribute marketing assets, content and collateral; measure, analyze and optimize marketing performance.”
Direxxis’s dmEDGE distributed marketing solution is an on-demand, self-service marketing and advertising application suite that is designed for non-marketers and covers services and functionality historically supplied by multiple disconnected vendors. Even non-technical end users can initiate, deliver and track compliant, localized marketing and advertising programs with dmEDGE. Companies using the dmEDGE solution realize increased sales productivity, reduced support costs, faster speed to market, better marketing materials management and increased user adoption.
Chief Technology Officer of Direxxis, Rick Kollmeyer, said that dmEDGE clients demand solutions that focus on the unique business challenges associated with supporting distributed marketing. “dmEDGE provides our clients with the technology that allows corporate marketing to support field sales to create, localize, execute, fulfill and measure sales and marketing programs and communications. Clients are demanding powerful MRM functionality be integrated within their distributed marketing solutions and Direxxis is delivering that to them.”
* Gartner “Magic Quadrant for Marketing Resource Management” by Kimberly Collins, February 1, 2011.
About the Magic Quadrant
The Magic Quadrant is copyrighted 2011 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Direxxis
Direxxis is a leading provider of marketing software solutions. dmEDGETM, our web-based marketing platform, delivers smarter distributed marketing operations. dmEDGE is specifically designed to allow organizations to support the complexities associated with decentralized sales and marketing. dmEDGE utilizes a single integrated platform to enable corporate and local marketers, field sales and marketing partners to efficiently create, store, localize, manage and measure marketing communications across multiple channels. dmEDGE is deployed to over 450,000 users globally.
More information is available at www.direxxismarketing.com.
###
All trademarks and registered trademarks used herein are the property of their respective owners.
Contact:
William Fayerweather
Direxxis, Inc.
781-444-7900 x15
wfayerweather@direxxismarketing.com
Direxxis provides MRM capabilities via its dmEDGE integrated distributed marketing solution designed to support organizations with a decentralized field force. Gartner evaluated Direxxis, and other companies, for the Magic Quadrant based on their completeness of vision and their ability to execute.
“Achieving placement in Gartner’s Magic Quadrant this year is an honor and we believe also provides confirmation that Direxxis continues to secure its position as a primary solution provider in the MRM market,” said William Fayerweather, Direxxis Chief Marketing Officer. “Our dmEDGE solution, on which we were evaluated, enables our rapidly expanding client base to achieve integrated sales and marketing enablement via a reliable, supportable, and configurable system. For example, dmEDGE provides brand management controls across multiple channels, helps centralize content, data and business rules, and allows our clients to accurately implement and track field marketing programs.”
Gartner defines MRM as “a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources. MRM applications enable companies to plan and budget for marketing activities and programs; create and develop marketing programs and content; collect and manage content and knowledge, fulfill and distribute marketing assets, content and collateral; measure, analyze and optimize marketing performance.”
Direxxis’s dmEDGE distributed marketing solution is an on-demand, self-service marketing and advertising application suite that is designed for non-marketers and covers services and functionality historically supplied by multiple disconnected vendors. Even non-technical end users can initiate, deliver and track compliant, localized marketing and advertising programs with dmEDGE. Companies using the dmEDGE solution realize increased sales productivity, reduced support costs, faster speed to market, better marketing materials management and increased user adoption.
Chief Technology Officer of Direxxis, Rick Kollmeyer, said that dmEDGE clients demand solutions that focus on the unique business challenges associated with supporting distributed marketing. “dmEDGE provides our clients with the technology that allows corporate marketing to support field sales to create, localize, execute, fulfill and measure sales and marketing programs and communications. Clients are demanding powerful MRM functionality be integrated within their distributed marketing solutions and Direxxis is delivering that to them.”
* Gartner “Magic Quadrant for Marketing Resource Management” by Kimberly Collins, February 1, 2011.
About the Magic Quadrant
The Magic Quadrant is copyrighted 2011 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Direxxis
Direxxis is a leading provider of marketing software solutions. dmEDGETM, our web-based marketing platform, delivers smarter distributed marketing operations. dmEDGE is specifically designed to allow organizations to support the complexities associated with decentralized sales and marketing. dmEDGE utilizes a single integrated platform to enable corporate and local marketers, field sales and marketing partners to efficiently create, store, localize, manage and measure marketing communications across multiple channels. dmEDGE is deployed to over 450,000 users globally.
More information is available at www.direxxismarketing.com.
###
All trademarks and registered trademarks used herein are the property of their respective owners.
Contact:
William Fayerweather
Direxxis, Inc.
781-444-7900 x15
wfayerweather@direxxismarketing.com
Contact
Direxxis, Inc.
William Fayerweather
781-444-7900
www.direxxismarketing.com
William Fayerweather
781-444-7900
www.direxxismarketing.com
Contact
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