Rockville Creative Produces “Sunkisses” Film for Rebecca Taylor
Film Debuts on RebeccaTaylor.com Today.
New York, NY, February 05, 2011 --(PR.com)-- Rockville Creative Inc. presents “Sunkisses,” the filmmakers’ latest fashion short film for designer Rebecca Taylor. “Sunkisses” is a cinematic expression of the Rebecca Taylor girl as feminine, confident and playful. Whimsical bubble imagery combine with a graceful editing style to reflect the “kinda free, kinda wow” inspiration of the designer’s Spring 2011 collection. The short launches on RebeccaTaylor.com today.
“In contrast to the more narrative “Beautiful Dreamer,” the first film we produced for Rebecca Taylor, “Sunkisses” is purely a mood piece,” says Michael de Avila of Rockville Creative. “We created a wistful and romantic feel in the movie by using vintage film cameras, antique film emulsions and slow motion cinematography.”
“Sunkisses” is the result of Rockville’s ongoing partnership with Creative Consultant Deb McKeand of Worktable NYC, who developed the creative concept of the film. Prior collaboration included a series of film webisodes for Victoria’s Secret PINK and narrative shorts for Calypso St. Barth.
“Brand films are here to stay,” adds Rockville partner, Shannon Goldman. “Once considered cool, creative embellishment, short films are now a key component to a brand’s promotional strategy, sometimes even driving an entire campaign. And with the rise of social media and how easily people interact online, films have now become an expected part of every brand’s web presence.”
About Rockville Creative
In 1993, Film School graduates Michael de Avila and Shannon Goldman formed Rockville Pictures to produce dramatic independent feature films. Over the next fifteen years, the two friends followed their filmmaking passions to create critically acclaimed motion pictures and award-winning television productions. Their films attracted the attention of fashion brands looking to make a more meaningful connection with their consumers and Rockville Pictures became Rockville Creative to reflect the company’s focus on producing compelling motion picture content for a new era of retail marketing. rockville.tv
About Worktable NYC
Worktable NYC was launched in 2007 to provide strategic creative direction for lifestyle brands looking to redefine themselves or start something new. With over 20 years experience in the fashion industry from her work with Glamour Magazine and specialty retailers J.Crew, Gap, Banana Republic and American Eagle’s Martin + Osa, founder Deb McKeand is sought out for her refined eye, design sensibility and distinctive approach to brand building. worktablenyc.com
About Rebecca Taylor
In 1996, New Zealand–native designer Rebecca Taylor and her business partner, Elizabeth Bugdaycay, launched their own label in Taylor’s name. Taylor’s flirty, modern designs have inspired legions of loyal customers and celebrity clients to indulge their feminine wiles. Her creativity and energy pours into her collections with inspirational references ranging from vintage mod books from the 60’s and 70’s to the words of music, art and entertainment. rebeccataylor.com
For Contact:
Rockville Creative, Inc.
Shannon Goldman 212.925.0711 shannon@rockville.tv
Press Inquiries: anthea@allprinc.com
Worktable NYC
deb@worktablenyc.com
Rebecca Taylor
antonella@rebeccataylor.com
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“In contrast to the more narrative “Beautiful Dreamer,” the first film we produced for Rebecca Taylor, “Sunkisses” is purely a mood piece,” says Michael de Avila of Rockville Creative. “We created a wistful and romantic feel in the movie by using vintage film cameras, antique film emulsions and slow motion cinematography.”
“Sunkisses” is the result of Rockville’s ongoing partnership with Creative Consultant Deb McKeand of Worktable NYC, who developed the creative concept of the film. Prior collaboration included a series of film webisodes for Victoria’s Secret PINK and narrative shorts for Calypso St. Barth.
“Brand films are here to stay,” adds Rockville partner, Shannon Goldman. “Once considered cool, creative embellishment, short films are now a key component to a brand’s promotional strategy, sometimes even driving an entire campaign. And with the rise of social media and how easily people interact online, films have now become an expected part of every brand’s web presence.”
About Rockville Creative
In 1993, Film School graduates Michael de Avila and Shannon Goldman formed Rockville Pictures to produce dramatic independent feature films. Over the next fifteen years, the two friends followed their filmmaking passions to create critically acclaimed motion pictures and award-winning television productions. Their films attracted the attention of fashion brands looking to make a more meaningful connection with their consumers and Rockville Pictures became Rockville Creative to reflect the company’s focus on producing compelling motion picture content for a new era of retail marketing. rockville.tv
About Worktable NYC
Worktable NYC was launched in 2007 to provide strategic creative direction for lifestyle brands looking to redefine themselves or start something new. With over 20 years experience in the fashion industry from her work with Glamour Magazine and specialty retailers J.Crew, Gap, Banana Republic and American Eagle’s Martin + Osa, founder Deb McKeand is sought out for her refined eye, design sensibility and distinctive approach to brand building. worktablenyc.com
About Rebecca Taylor
In 1996, New Zealand–native designer Rebecca Taylor and her business partner, Elizabeth Bugdaycay, launched their own label in Taylor’s name. Taylor’s flirty, modern designs have inspired legions of loyal customers and celebrity clients to indulge their feminine wiles. Her creativity and energy pours into her collections with inspirational references ranging from vintage mod books from the 60’s and 70’s to the words of music, art and entertainment. rebeccataylor.com
For Contact:
Rockville Creative, Inc.
Shannon Goldman 212.925.0711 shannon@rockville.tv
Press Inquiries: anthea@allprinc.com
Worktable NYC
deb@worktablenyc.com
Rebecca Taylor
antonella@rebeccataylor.com
###
Contact
Rockville Creative Inc.
Shannon Goldman
212-925-0711
rockville.tv
Shannon Goldman
212-925-0711
rockville.tv
Contact
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