$100,000 College Basketball Bracket Challenge Announced by the International Association of Sports Bars and Pubs

Mansfield, OH, February 07, 2011 --(PR.com)-- The International Association of Sports Bars and Pubs announces the $100,000 College Basketball Bracket Challenge. Participants will be able to enter at their favorite sports bar or pub throughout the country to test their knowledge of college basketball and the upcoming college basketball tournament. There is no gambling involved because there is no cost to the entrants. There is a potential to win $100,000.00. If the entrants correctly pick 55 or 56 games, they will receive $1,000.00. Correctly picking 57, 58, or 59 games and they receive $20,000.00. And for correctly choosing 60 or more games the grand prize of $1000,000.00 is awarded.

“Whether you are a patron, employee, or employer, we have been there,” says Frank Gordon, President of the International Association of Sports Bars and Pubs. “My head has a background in the business, as well marketing and public relations, however my backside has been glued to enough bar stools and booths to know what people like and what we can do to enhance their visits.” Recently featured in an article by the Wall Street Journal entitled, “Sports Bars Play Super Bowl Defense,” Mr. Gordon has been a frequent patron, employee, and manager in various establishments.

As a division of Ultimate Sports Enterprises, LLC., The International Association of Sports Bars and Pubs, or IASBP, is an organization dedicated to making your sports bar experience as wonderful as possible. With over 8,000 establishments listed on our website, it is our intent to not only inform you where to watch the game, have a drink, and get a bite to eat, but to help provide you and the establishment with the tools to make that experience even better. Established in 2006 when a group of guys were sitting in a Las Vegas sportsbook noticing how many different teams jerseys were on display, we have since grown to have the most extensive listing of sports bars and pubs online. We list these establishments not only by location, but by the teams that they follow both college and professional.

To become a participating establishment, please contact us at brackets@theiasbp.com. To inquire about sponsorship opportunities on the national, state, or local levels contact us at sponsors@theiasbp.com. For additional information on what the IASBP is about please visit our website at www.theiasbp.com, or contact me directly at frankgordon@theiasbp.com 1-800-681-7904 x332.

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