Blank Label Announces New Brand: Thread Tradition E-commerce Business Produces Online Dress Shirt Application

Thread Tradition is a customizable dress shirt e-commerce business which gives men the ability to challenge the status of purchasing products on retail shelves. As a part of Blank Label Group, a few young professionals in their early twenties launched Thread Tradition in late 2010.

Boston, MA, February 06, 2011 --(PR.com)-- As a part of Blank Label Group, a few young professionals in their early twenties launched Thread Tradition in late 2010. Through successful development, Blank Label Group realized there are two types of customers seeking customized dress shirts: the men who demand individual sizing, convenience, and long-standing quality; and the men who aspire to design. Understanding these two needs, Blank Label developed a new brand to focus on producing customizable dress shirts, which come in a convenient and timely fashion.

Thread Tradition’s online dress shirt design application provides men the ability to choose cuff and collar styles, monograms, and personal fits from classic to a contemporary super-slim, all at no additional cost. If customers would like to guarantee the best fit possible of their time-honored dress shirt, Thread Tradition allows the customer to request seven various body measurements. Additionally, every shirt comes with mother of pearl buttons and premium metal collar stays, again, at no additional cost.

“I’ve always been into dressing in timeless clothes, but even as an average sized man, I have always had trouble finding well-fitted dress shirts,” says Jack Reyer, President of Thread Tradition. “Think of Thread Tradition as your personal, high-quality tailor, without the over-the-top price and the convenience of doing it anytime online.”

Although the company is an e-commerce business, President Reyer says their dedication to customer service is prudent. A customer-focused feature of the website is an instant messaging application that is initiated when a customer stays idle on the site for a prolonged amount of time.

“We are here to make the shopping experience for men as simple as possible while maintaining quality pieces to be worn in or out of the office,” says Fan Bi, Co-Founder of Thread Tradition. “From start to finish, the ordering process will take a few minutes, and within a couple of weeks you will have your hand-stitched garment delivered to your front door – anywhere in the globe.”

The Blank Label Group is an international company with representatives from five states and three countries, yet still maintains a private ownership. Thread Tradition is presently committed to the dress shirt need, but do plan to execute their time table for expansion into several other customizable wardrobe products during 2011 and into 2012.

For more information on Thread Tradition, please visit http://www.ThreadTradition.com or contact President Jack Reyer at Jack@ThreadTradition.com or 859.866.2613.

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Thread Tradition is a customizable dress shirt e-commerce business which gives men the ability to challenge the status of purchasing products on retail shelves. As a part of Blank Label Group, a few young professionals in their early twenties launched Thread Tradition in late 2010. Customers can create their time-honored garment at the website http://www.ThreadTradition.com.
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Thread Tradition
Jack Reyer
859 -866-2613
threadtradition.com
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