Hair Club Launches Rebranding Initiative Developed by Creative Priority
New Web site leads initiative, offering personalized service in an informative format.
New York, NY, February 10, 2007 --(PR.com)-- Hair Club, a leading provider of hair loss solutions, through the creative design work of Creative Priority, recently launched its new Web site, http://www.hairclub.com, as part of its rebranding initiative.
The new site, along with other program elements will help drive awareness around the company’s new positioning, while continuing to provide customers with critical information around the issue of hair loss and regrowth.
Key features of the new site include video testimonial from users, which provides prospective customers with first hand information on Hair Club’s services, as well as facts and resources about hair loss for various audiences, including men, women and children. Additionally, customers who visit the site can take advantage of the free microscopic hair and scalp analysis offer, which provides detailed information on the specifics of the hair loss problem and what solutions are likely to work best.
“We are delighted by the innovative Web site created by Creative Priority,” said Kurt Hudson, vice president of marketing for Hair Club. “They have done an excellent job of ensuring our brand’s essence is captured in our online presence.”
Hair Club is the world's leading provider of all proven hair loss solutions, including: state-of-the art, non-surgical hair replacement; the gold standard in hair transplantation; and, hair therapy programs that incorporate FDA-approved hair re-growth agents. The company seeks to offer custom-tailored solutions for men, women and children in a comfortable discrete environment.
“We’re excited to be to be part of the repositioning of such an iconic brand as Hair Club,” said Dana Farbo, CEO of Creative Priority. “We’re confident that the new site will create an online experience for customers that drives results for the company.”
In addition to the Web site launch, the rebranding initiative included print ads featured in key men’s publications, a series of microsites on hair loss solutions, banner ads and additional collateral materials, all developed by Creative Priority.
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The new site, along with other program elements will help drive awareness around the company’s new positioning, while continuing to provide customers with critical information around the issue of hair loss and regrowth.
Key features of the new site include video testimonial from users, which provides prospective customers with first hand information on Hair Club’s services, as well as facts and resources about hair loss for various audiences, including men, women and children. Additionally, customers who visit the site can take advantage of the free microscopic hair and scalp analysis offer, which provides detailed information on the specifics of the hair loss problem and what solutions are likely to work best.
“We are delighted by the innovative Web site created by Creative Priority,” said Kurt Hudson, vice president of marketing for Hair Club. “They have done an excellent job of ensuring our brand’s essence is captured in our online presence.”
Hair Club is the world's leading provider of all proven hair loss solutions, including: state-of-the art, non-surgical hair replacement; the gold standard in hair transplantation; and, hair therapy programs that incorporate FDA-approved hair re-growth agents. The company seeks to offer custom-tailored solutions for men, women and children in a comfortable discrete environment.
“We’re excited to be to be part of the repositioning of such an iconic brand as Hair Club,” said Dana Farbo, CEO of Creative Priority. “We’re confident that the new site will create an online experience for customers that drives results for the company.”
In addition to the Web site launch, the rebranding initiative included print ads featured in key men’s publications, a series of microsites on hair loss solutions, banner ads and additional collateral materials, all developed by Creative Priority.
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Contact
Hair Club
Beth Starkin
212-931-6108
www.hairclub.com
Beth Starkin
212-931-6108
www.hairclub.com
Contact
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