MBAs Organize 1 Week Toy Donation Campaign to Benefit Children's Memorial Hospital
Group of MBA students organizes one week toy drive to raise as much money and toys as possible for young patients treated at Children's Memorial Hospital in Chicago. Accepting donations as little as $1 and with no upward limit, the students are donating all proceeds directly to the Children's Memorial Foundation next Friday, February 11, 2011.
Chicago, IL, February 07, 2011 --(PR.com)-- On Friday February 4, 2011, a one week toy drive organized by a group of Chicago Booth MBA students was launched, with all proceeds benefiting the Children's Memorial Hospital of Chicago. One of the students' courses at the University of Chicago, taught by the Co-founders of Groupon, tasked them with "creating value" from an inexpensive toy. While some of their classmates chose to barter the toy, trading or selling it for other goods, this group of students decided to channel their efforts toward a better cause by raising as much money and toys as possible in one week on behalf of the Children's Memorial Foundation in their hometown of Chicago.
"What better value could we create than bringing smiles to the faces of children in need?" said one of the students.
Putting their business minds to the test, these students took this seemingly simple fundraising effort to the next level. They reached out to student leaders at 20 of their peer Top-MBA programs across the country and invited them to a friendly competition in which each school would conduct a toy campaign on behalf of their local Children's hospital. The team that raises the most money by the end of the week wins an introduction to the Groupon Co-founders via a 1 min 30 sec youtube video.
The Chicago Booth students have been leveraging their personal networks by launching mass email campaigns, creating facebook events and community pages, tweeting, and reaching out to anyone that could help them spread the word -- including bloggers, journalists, and corporate sponsors. In today's highly interactive digital world, these are the tools that enable social and business campaigns alike to spread virally and reach a much larger audience than was previously possible.
To learn more about the students' efforts, visit the1weektoycampaign.squarespace.com and help these socially minded MBAs spread the word.
Learn more about the Children's Memorial Foundation at http://www.childrensmemorial.org/friends/foundation/default.aspx
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"What better value could we create than bringing smiles to the faces of children in need?" said one of the students.
Putting their business minds to the test, these students took this seemingly simple fundraising effort to the next level. They reached out to student leaders at 20 of their peer Top-MBA programs across the country and invited them to a friendly competition in which each school would conduct a toy campaign on behalf of their local Children's hospital. The team that raises the most money by the end of the week wins an introduction to the Groupon Co-founders via a 1 min 30 sec youtube video.
The Chicago Booth students have been leveraging their personal networks by launching mass email campaigns, creating facebook events and community pages, tweeting, and reaching out to anyone that could help them spread the word -- including bloggers, journalists, and corporate sponsors. In today's highly interactive digital world, these are the tools that enable social and business campaigns alike to spread virally and reach a much larger audience than was previously possible.
To learn more about the students' efforts, visit the1weektoycampaign.squarespace.com and help these socially minded MBAs spread the word.
Learn more about the Children's Memorial Foundation at http://www.childrensmemorial.org/friends/foundation/default.aspx
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Contact
The 1 Week Toy Campaign
Daniel Shani
857 891 6815
the1weektoycampaign.squarespace.com
Daniel Shani
857 891 6815
the1weektoycampaign.squarespace.com
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