J Beverly Hills Hosts First International Conference
Juan Juan of J Beverly Hills held his first international conference which showcased the launch of COLOUR, a professional hair color line sold worldwide with features that position it to be first-in-class and first-to-market.
Beverly Hills, CA, February 09, 2011 --(PR.com)-- Juan Juan, President and CEO of J Beverly Hills® held his first International Conference on the 30th and 31st of January, 2011 in Hollywood, California at the prestigious Andaz Hotel located on Sunset Boulevard.
The event was attended by all J Beverly Hills Distributors based in Europe, North America and the Pacific Region. Also attending were approximately 78 stylists from across the United States who participated in a specialized education program.
The centerpiece of the conference was the launch of the J Beverly Hills professional color line simply known as “COLOUR”. In his opening remarks, Juan Juan stated that “the logical and most relevant step for our brand is the introduction of color”.
Max Eli, International Director of Colour, who joined J Beverly Hills to work exclusively on the launch of COLOUR, stated that the color line had been two years in the making and represented a breakthrough in technology for professional color sold worldwide with features that will be first-to-market.
The launch of COLOUR will now position the J Beverly Hills brand as a full service product line, which sets the stage for the company’s next major endeavor, the opening of a network of J Beverly Hills Concept Salons. International Sales Director, Henk Swildens, remarked that presently there are six concept salon locations outside the United States, with ten more planned for later this year. In the United States, the original concept salon is located in Pasadena, and an additional twelve concept salons are planned for the North American market by year end.
The J Beverly Hills Concept Salon program is available to any salon owner-operator or investor wanting to replicate the Beverly Hills Salon look in their location as a J Beverly Hills retail partner.
Juan Juan stated in his closing remarks that J Beverly Hills has now evolved into a recognized global brand, known more than ever as a truly dedicated salon-only product, selling glamour, grace and growth.
J Beverly Hills, with headquarters and manufacturing facilities based in Chatsworth, California, is a premier producer of luxury hair care products for salon professionals worldwide.
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The event was attended by all J Beverly Hills Distributors based in Europe, North America and the Pacific Region. Also attending were approximately 78 stylists from across the United States who participated in a specialized education program.
The centerpiece of the conference was the launch of the J Beverly Hills professional color line simply known as “COLOUR”. In his opening remarks, Juan Juan stated that “the logical and most relevant step for our brand is the introduction of color”.
Max Eli, International Director of Colour, who joined J Beverly Hills to work exclusively on the launch of COLOUR, stated that the color line had been two years in the making and represented a breakthrough in technology for professional color sold worldwide with features that will be first-to-market.
The launch of COLOUR will now position the J Beverly Hills brand as a full service product line, which sets the stage for the company’s next major endeavor, the opening of a network of J Beverly Hills Concept Salons. International Sales Director, Henk Swildens, remarked that presently there are six concept salon locations outside the United States, with ten more planned for later this year. In the United States, the original concept salon is located in Pasadena, and an additional twelve concept salons are planned for the North American market by year end.
The J Beverly Hills Concept Salon program is available to any salon owner-operator or investor wanting to replicate the Beverly Hills Salon look in their location as a J Beverly Hills retail partner.
Juan Juan stated in his closing remarks that J Beverly Hills has now evolved into a recognized global brand, known more than ever as a truly dedicated salon-only product, selling glamour, grace and growth.
J Beverly Hills, with headquarters and manufacturing facilities based in Chatsworth, California, is a premier producer of luxury hair care products for salon professionals worldwide.
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Contact
J Beverly Hills
Marguerite Violassi
800-980-0098
www.jbeverlyhills.com
Marguerite Violassi
800-980-0098
www.jbeverlyhills.com
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