Chillisauce Launch the New i10 Blue for Hyundai in Oxfordshire to Journalists
Chillisauce wins new Hyundai account, launching new ‘Blue’ model to impressed press.
London, United Kingdom, February 11, 2011 --(PR.com)-- Award-winning Event Management Agency, Chillisauce, was again commissioned by Hyundai, this time launching the new i10 Blue – the cheapest low-emission model on the market.
In keeping with Hyundai’s new planet and pocket friendly i10 Blue, Chillisauce built the concept of launch around planet-preserving premises, ensuring everything was eco-approved, creative and engaging for Journalists during the two-day event.
William Bicknell, Commercial Director at Chillisauce comments:
“We could easily follow traditional rules for launching new products but there’s nothing memorable about that. With Hyundai’s new model being both the cheapest, most carbon neutral model on the market we thought it deserved much more than a traditional take.”
En route to Sheepdrove the award-winning ‘green’ eco-centre, Journalists were held up at ‘eco-point’ by actors posing as eco-police who interrogated them about their high emissions vehicles. Once onsite, things didn’t fare much better for those with vehicles emitting naughty natured numbers, cars were quarantined and ushered into the high emission ‘Danger Zone car park’ by attendants dressed in decontamination suits – meanwhile the Blue car park remained lonely, free from both gasses and cars.
After a blue breakfast come morning, the i10 Blue’s were driven around four pre-determined routes chosen to highlight the features unique to the city cars.
On return to Sheepdrove, a game devised by Chillisauce dubbed ‘Hy-spy’ was in motion. Journalists used binoculars provided to spot the hidden features of the car which were dotted around the site’s surrounding farmland on placards. Actors posed as quirky bird watchers helping them to spot any qualities missed.
In addition to being the least expensive car on the market for its kind (priced at under £10,000), having a Carbon Dioxide emission rate lower than 99 grams per kilometre, offering a 5 year unlimited mileage warranty and with no vehicle tax for owners to pay there was plenty for Chillisauce to boast about with Hyundai’s new city-slick number.
“The day invigorated all involved; staff were excited to see the execution of their concepts, Journalists learned about the car without having to sit through a drab session and Hyundai was able to get across key features to their audience in a unique, engaging and memorable manner,” Bicknell confirmed.
In addition to securing new work from existing clients like Hyundai, the success Chillisauce had last year – including scooping up Event Magazine’s high profile Creative Event of the Year award – has seen the firm win a barrage of new clients, too.
William Bicknell Continues:
"Demand's sky-high, and admittedly we’re struggling to keep up – but I’m not complaining! I do need to hire more staff though! We’ve had a fair bit of movement in the team with promotions and pregnancies so we’re on the hunt for passionate people to help us deliver unique, memorable events to our clients."
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In keeping with Hyundai’s new planet and pocket friendly i10 Blue, Chillisauce built the concept of launch around planet-preserving premises, ensuring everything was eco-approved, creative and engaging for Journalists during the two-day event.
William Bicknell, Commercial Director at Chillisauce comments:
“We could easily follow traditional rules for launching new products but there’s nothing memorable about that. With Hyundai’s new model being both the cheapest, most carbon neutral model on the market we thought it deserved much more than a traditional take.”
En route to Sheepdrove the award-winning ‘green’ eco-centre, Journalists were held up at ‘eco-point’ by actors posing as eco-police who interrogated them about their high emissions vehicles. Once onsite, things didn’t fare much better for those with vehicles emitting naughty natured numbers, cars were quarantined and ushered into the high emission ‘Danger Zone car park’ by attendants dressed in decontamination suits – meanwhile the Blue car park remained lonely, free from both gasses and cars.
After a blue breakfast come morning, the i10 Blue’s were driven around four pre-determined routes chosen to highlight the features unique to the city cars.
On return to Sheepdrove, a game devised by Chillisauce dubbed ‘Hy-spy’ was in motion. Journalists used binoculars provided to spot the hidden features of the car which were dotted around the site’s surrounding farmland on placards. Actors posed as quirky bird watchers helping them to spot any qualities missed.
In addition to being the least expensive car on the market for its kind (priced at under £10,000), having a Carbon Dioxide emission rate lower than 99 grams per kilometre, offering a 5 year unlimited mileage warranty and with no vehicle tax for owners to pay there was plenty for Chillisauce to boast about with Hyundai’s new city-slick number.
“The day invigorated all involved; staff were excited to see the execution of their concepts, Journalists learned about the car without having to sit through a drab session and Hyundai was able to get across key features to their audience in a unique, engaging and memorable manner,” Bicknell confirmed.
In addition to securing new work from existing clients like Hyundai, the success Chillisauce had last year – including scooping up Event Magazine’s high profile Creative Event of the Year award – has seen the firm win a barrage of new clients, too.
William Bicknell Continues:
"Demand's sky-high, and admittedly we’re struggling to keep up – but I’m not complaining! I do need to hire more staff though! We’ve had a fair bit of movement in the team with promotions and pregnancies so we’re on the hunt for passionate people to help us deliver unique, memorable events to our clients."
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Contact
Chillisauce Ltd
Eva Kulma
00442072991885
www.chillisauce.co.uk
Eva Kulma
00442072991885
www.chillisauce.co.uk
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