sociomantic labs Appoints Lothar Krause, Former zalando Head of Online Marketing, as Vice President Sales
sociomantic labs, Europe’s leading provider of real-time social targeting for advertisers, today announced the appointment of Lothar Krause as Vice President Sales. In this position, Krause will lead sociomantic’s penetration of the European market as the company continues its rapid expansion. In particular, his sales team will promote the adoption of sociomantic’s social targeting technology by Europe’s top eCommerce players.
Berlin, Germany, February 11, 2011 --(PR.com)-- sociomantic labs, Europe’s leading provider of real-time social targeting for advertisers, today announced the appointment of Lothar Krause as Vice President Sales.
Krause brings to sociomantic his extensive experience in the world of online marketing. He comes to the company from his position zalando, one of Germany’s largest online retailers, where as Head of Online Marketing he was responsible for the acquisition of new customers and driving purchases across all online marketing channels. Prior to his work at zalando, Krause was working for more than four years as an Executive Sales Director at zanox, where he had the opportunity to build and lead sales teams for one of the online marketing industry’s leading performance-based networks.
As Vice President Sales, Krause will lead sociomantic’s penetration of the European market as the company continues its rapid expansion. In particular, his sales team will promote the adoption of sociomantic’s social targeting technology by Europe’s top eCommerce players. Krause joins sociomantic founders Thomas Brandhoff, Thomas Nicolai, and Lars Kirchhoff as a member of the executive team.
“Lothar is one of the most experienced and networked online marketers in Germany,” says Thomas Brandhoff, Managing Director of sociomantic labs. “He has deep insight into the latest state-of-the-art marketing mechanisms across all channels. His knowledge and leadership experience will be vital components in building teams that can effectively communicate the value of our social targeting technology for online marketers.”
“I’m looking forward to the new challenge at sociomantic, who are operating in the most dynamic and interesting online marketing areas of the moment: performance oriented targeting and real-time bidding,” says Krause. “In my previous work, I have had the opportunity to review many advertising technology vendors, and sociomantic has developed a truly groundbreaking technology that delivers notable performance lift for online advertisers.”
About sociomantic labs
sociomantic labs, creators of Europe’s leading social targeting technology, are one of the first demand-side platforms to bring real-time bidding to the German market. The company has developed a groundbreaking ad targeting solution to help advertisers dramatically improve the performance of their online display marketing. The Berlin-based bootstrapped firm was born out of the combined expertise of its founding members in the areas of online marketing, scalable computing, and social network analysis.
Learn more at http://www.sociomantic.com
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Krause brings to sociomantic his extensive experience in the world of online marketing. He comes to the company from his position zalando, one of Germany’s largest online retailers, where as Head of Online Marketing he was responsible for the acquisition of new customers and driving purchases across all online marketing channels. Prior to his work at zalando, Krause was working for more than four years as an Executive Sales Director at zanox, where he had the opportunity to build and lead sales teams for one of the online marketing industry’s leading performance-based networks.
As Vice President Sales, Krause will lead sociomantic’s penetration of the European market as the company continues its rapid expansion. In particular, his sales team will promote the adoption of sociomantic’s social targeting technology by Europe’s top eCommerce players. Krause joins sociomantic founders Thomas Brandhoff, Thomas Nicolai, and Lars Kirchhoff as a member of the executive team.
“Lothar is one of the most experienced and networked online marketers in Germany,” says Thomas Brandhoff, Managing Director of sociomantic labs. “He has deep insight into the latest state-of-the-art marketing mechanisms across all channels. His knowledge and leadership experience will be vital components in building teams that can effectively communicate the value of our social targeting technology for online marketers.”
“I’m looking forward to the new challenge at sociomantic, who are operating in the most dynamic and interesting online marketing areas of the moment: performance oriented targeting and real-time bidding,” says Krause. “In my previous work, I have had the opportunity to review many advertising technology vendors, and sociomantic has developed a truly groundbreaking technology that delivers notable performance lift for online advertisers.”
About sociomantic labs
sociomantic labs, creators of Europe’s leading social targeting technology, are one of the first demand-side platforms to bring real-time bidding to the German market. The company has developed a groundbreaking ad targeting solution to help advertisers dramatically improve the performance of their online display marketing. The Berlin-based bootstrapped firm was born out of the combined expertise of its founding members in the areas of online marketing, scalable computing, and social network analysis.
Learn more at http://www.sociomantic.com
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Contact
sociomantic labs
Sarah Joy Murray
+49 (0) 30 30 87 46 13
www.sociomantic.com
http://www.twitter.com/sociomantic
Sarah Joy Murray
+49 (0) 30 30 87 46 13
www.sociomantic.com
http://www.twitter.com/sociomantic
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