Valentines Day Chocolate Offer from The Supermarket Online

London, United Kingdom, February 10, 2011 --(PR.com)-- With Valentine’s Day is just around the corner, the The Supermarket Online are offering a free gift to all customers purchasing before Monday the 14th.

www.theofficesuppliessupermarket.com/

Valentine’s Day has become a “hallmark holiday” a day when card shops anticipate high demand and many bars and restaurants double their prices.

Though much is reported, little is really known about Saint Valentine – one thing that is generally agreed is that throughout the ages Valentine’s Day has been celebrated with a feast. In keeping with this tradition, each Customer who orders from The Supermarket Online over the Valentine's Day weekend will receive a free chocolate gift.

This latest offering is part of an overall marketing strategy put in place by Martin Fairall the company’s new marketing manager. Martin came to work for the supermarket online 6 weeks ago after leaving leading Leeds based advertising agency PCD. Since the move Martin has already made a dramatic impact by employing the use of what he calls “fact based marketing.”

Martin was quoted as saying “My first step when starting in any new role is to create a baseline by gaining an understanding of past activities. Within any organisation there will always be historical information that can be used to direct future activities. With digital advertising every that we do as marketers can be measured, there is no longer a time lag between activity and reporting. Within the digital sphere you are only as good as the results of your last highly measurable campaign.”

Using this “fact based approach” martin has very quickly turned around the company’s return on advertising spend. ROI spend in January has increased by more than 300% mainly down to thorough analysis of previous activities.

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