"Ric O’Barry’s Dolphin Project" Partners with EFX Performance to Offer Beneficial Way for Advocates to Combat Dolphin Slaughter

Los Angeles, CA, February 13, 2011 --(PR.com)-- EFX Performance Unveils New “Ric O’Barry’s Dolphin Project” Hologram Band
- 100% of Proceeds to Be Donated to Ric O’Barry’s Dolphin Project

In an effort to support and generate awareness for Ric O’Barry’s Dolphin Project (ROBDP), EFX Performance, a major producer of holographic performance bands, is utilizing its surging popularity and high visibility to create a signature band in an effort to help save dolphins from captivity and slaughter.

Recently chronicled in “The Cove”, Academy Award® Winner for Best Documentary of 2010, ROBDP is an internationally renowned organization created and lead by prominent dolphin activist Ric O’Barry. Famous for his radical transition from training dolphins for the ‘60s TV series Flipper to staunchly opposing the mistreatment of dolphins, O’Barry has been joined by a number of celebrities aligned with the group’s cause: to stop the capture, confinement and slaughter of dolphins worldwide.

EFX has pledged to donate 100% of sales of the signature bands to ROBDP up to $175,000, with a significant portion of all subsequent proceeds to be contributed to the organization.

“EFX’s commitment to our cause means so much to our efforts,” said O’Barry. “It’s great to see a business as successful as EFX doing their part to give back.”

EFX Performance has already donated more than $50,000 to ROBDP, with the signature bands due to roll out in early 2011.

“Giving back has always been a model EFX Performance has followed,” said Randy Largent, CEO of EFX Performance. “Those who support Ric O’Barry’s Dolphin Project by purchasing these bands will not only be generating awareness, but they’ll receive the added benefits of the embedded holograms.”

The new line features the ROBDP logo and Ric O’Barry’s signature, and is now available for purchase online.

For more information visit: www.efxusa.com/dolphinproject

###

EFX Performance, Inc., a private California corporation, based In Mission Viejo, California, manufactures, distributes and licenses holographic performance technology around the world. EFX was founded in 2009 with the goal of promoting its products in the wellness and athletic performance markets. EFX constantly strives to be the leader in the performance technology industry while providing the absolute best products possible with an emphasis on research and development. EFX products are worn and endorsed by many of the world’s leading athletes and are Official Partners of Major League Lacrosse. (www.efxusa.com)

Ric O’Barry’s Dolphin Project is a program of Earth Island Institute (www.earthisland.org) that seeks to end the slaughter and exploitation of dolphins around the world. When supporters purchase the new EFX “Ric O’Barry’s Dolphin Project” Wristband proceeds are going directly to ROBDP missions to save dolphins. The funding from these bracelets are what allow ROBDP to mobilize immediately into remote areas of the world, document the horror so the world can become aware, and keep areas like The Solomon Islands from ever killing a dolphin again. With your support and wearing of the new “Ric O’Barry’s Dolphin Project” signature wristband from EFX, you are allowing them to continue this critical work. (www.dolphinproject.org)