Doro UK Reveals New Range of Easy-to-Use Mobiles
5th Generation of Doro Handsets Previewed at Mobile World Congress.
London, United Kingdom, February 16, 2011 --(PR.com)-- Doro continues to break new ground in the easy-to-use and senior-focused mobile phone market. Four new models will be revealed at the Mobile World Congress in Barcelona this week. Just like the current range of award-winning Doro mobiles, the new handsets have all been developed with ease-of-use at their core by renowned design firm Ergonomidesign.
Chris Millington, MD of Doro UK & Ireland commented on the launch of the new range: "We are previewing our 5th generation of Doro easy-to-use mobiles before launching them in the UK & Ireland as we want customers to see what is coming. The new range further builds upon our successes to date and helps us introduce new ideas and business options for networks.”
The new handsets have a few key functions not yet seen in Doro’s handsets before and remain true to the Swedish company’s design ethos – the focus has been on simplifying technology. The range includes features such as an easy to use Camera, 3G technology and a GPS enabled phone utilised to send a location when the assistance call button is pressed.
Other improvements across the range include extra loud, clearer and more amplified sounds. High contrast displays, with large easy-to-read text, and adjustable fonts. Doro has also included direct SMS access keys meaning text messaging is quicker and more simplified. The phones all have three quick-dial keys for easy calling and integrated hearing loops (HAC M3/T4).
“We’ve listened to feedback from our network partners, retail customers, distributors and the end users of our existing mobiles in order to create the new range. These exciting models include new technologies and features that we’ve simplified. Our menu system continues to be easy to navigate and the Doro mobile environment remains customisable – meaning a user can hide functions they don’t want to use. Most importantly the new range continues to offer the brilliantly simple mobile experience that Doro products are famed for.” Millington concluded.
There are four easy-to-use mobiles in the new PhoneEasy 600 series and further details will revealed as they become available.
Product Highlights…
Doro PhoneEasy 615
* Doro’s first 3G mobile
* 3.2 megapixel camera with flash
* Assistance button for greater personal security
Colours: black, Silver and red
SRP: £170 Available: July 2011
Doro PhoneEasy 610
* Direct access SMS function key
* Hearing Aid Compatible (HAC M3/T4)
* Assistance button for greater personal security
Colours: black, white, red and metallic silver
SRP: £115 Available: June 2011
Doro PhoneEasy 680
* GPS positioning for location sending
* Personal location alarm
* Background noise reduction
Colour: black
SRP: £200 Available: September 2011
Doro PhoneEasy 682
* GPS positioning for location sending
* Personal location alarm
* Background noise reduction
* Separate alarm fob with wrist strap
Colour: black
SRP: £TBC Available: September 2011
###
Further information
High-resolution images, product demonstrations & editorial samples are available.
Please contact the UK & Ireland press office at Fire PR:
E: doro@fire-pr.com
T: +44 (0)20 7884 9123
About Doro
Doro is a Swedish company focusing on the development, marketing and sales of telecom products specially adapted to the growing worldwide population of seniors. With over 35 years of experience in telecommunications, and sales in more than 30 countries on 5 continents. Doro is the world's leading brand for easy-to-use mobile phones. Doro created the Care Electronics category and in recent years our products have received several highly distinguished international design awards. The company had sales of SEK 493 m in 2009. Doro's shares are quoted on the OMX Nasdaq OMX Stockholm, Nordic list, Small companies.
Visit: www.doro.com
Chris Millington, MD of Doro UK & Ireland commented on the launch of the new range: "We are previewing our 5th generation of Doro easy-to-use mobiles before launching them in the UK & Ireland as we want customers to see what is coming. The new range further builds upon our successes to date and helps us introduce new ideas and business options for networks.”
The new handsets have a few key functions not yet seen in Doro’s handsets before and remain true to the Swedish company’s design ethos – the focus has been on simplifying technology. The range includes features such as an easy to use Camera, 3G technology and a GPS enabled phone utilised to send a location when the assistance call button is pressed.
Other improvements across the range include extra loud, clearer and more amplified sounds. High contrast displays, with large easy-to-read text, and adjustable fonts. Doro has also included direct SMS access keys meaning text messaging is quicker and more simplified. The phones all have three quick-dial keys for easy calling and integrated hearing loops (HAC M3/T4).
“We’ve listened to feedback from our network partners, retail customers, distributors and the end users of our existing mobiles in order to create the new range. These exciting models include new technologies and features that we’ve simplified. Our menu system continues to be easy to navigate and the Doro mobile environment remains customisable – meaning a user can hide functions they don’t want to use. Most importantly the new range continues to offer the brilliantly simple mobile experience that Doro products are famed for.” Millington concluded.
There are four easy-to-use mobiles in the new PhoneEasy 600 series and further details will revealed as they become available.
Product Highlights…
Doro PhoneEasy 615
* Doro’s first 3G mobile
* 3.2 megapixel camera with flash
* Assistance button for greater personal security
Colours: black, Silver and red
SRP: £170 Available: July 2011
Doro PhoneEasy 610
* Direct access SMS function key
* Hearing Aid Compatible (HAC M3/T4)
* Assistance button for greater personal security
Colours: black, white, red and metallic silver
SRP: £115 Available: June 2011
Doro PhoneEasy 680
* GPS positioning for location sending
* Personal location alarm
* Background noise reduction
Colour: black
SRP: £200 Available: September 2011
Doro PhoneEasy 682
* GPS positioning for location sending
* Personal location alarm
* Background noise reduction
* Separate alarm fob with wrist strap
Colour: black
SRP: £TBC Available: September 2011
###
Further information
High-resolution images, product demonstrations & editorial samples are available.
Please contact the UK & Ireland press office at Fire PR:
E: doro@fire-pr.com
T: +44 (0)20 7884 9123
About Doro
Doro is a Swedish company focusing on the development, marketing and sales of telecom products specially adapted to the growing worldwide population of seniors. With over 35 years of experience in telecommunications, and sales in more than 30 countries on 5 continents. Doro is the world's leading brand for easy-to-use mobile phones. Doro created the Care Electronics category and in recent years our products have received several highly distinguished international design awards. The company had sales of SEK 493 m in 2009. Doro's shares are quoted on the OMX Nasdaq OMX Stockholm, Nordic list, Small companies.
Visit: www.doro.com
Contact
Doro
Amanda Wadlow
+44 2078849123
www.doro.com
Amanda Wadlow
+44 2078849123
www.doro.com
Contact
Categories