BPG-The Big Idea Collaborates with Extentia for Mobile Application Development

Dubai, United Arab Emirates, February 16, 2011 --(PR.com)-- BPG-The Big Idea (BPG-TBI), a communications agency based in the UAE today announced a collaboration with Extentia Information Technology. With this venture, BPG TBI will offer a range of mobile application development services for the Middle-East/Persian Gulf region.

BPG-TBI is a well-known communication agency and is part of the leading BPG Group, in the Middle East. BPG-TBI has over 10 years experience in providing communication solutions across various digital, activation and advertising platforms, and has a portfolio of several leading brands in the Gulf region as customers.

Extentia is a global software development company from Pune, India, with an established presence worldwide. It delivers technology solutions to customers across Europe, North America, Australia, the Middle East, SE Asia and India. Their development team has strong technical skills in Microsoft - .NET, Sharepoint, Java and open source technologies. Extentia brings extensive experience to the relationship, across the domains of education, marketing, operations management, travel, healthcare, content management, and finance.

iXtentia is a division of this alliance that focuses on Apple’s iPhone and iPad, Android, Windows Mobile, BlackBerry and other mobile technologies. It has successfully launched and marketed several applications that rank among the Top 200 in the Apple App Store.

“There has been a significant interest in mobile application development services in the Gulf region. Businesses realize the importance of reaching out to a vast mobile user audience,” said Hoshi Siganporia, CEO, BPG–The Big Idea. “With this collaboration, we’re able to leverage the expertise and experience of a highly successful development team.”

BPG TBI expects to successfully leverage this collaboration as the Middle East is an exponential growth market for innovative mobile applications. According to Business Management Middle East magazine, ‘smart phone penetration in the Gulf is very high and offers great potential for offering viable mobile commerce and banking solutions.’ Also, the region’s countries are attractive for applications that cater to a wide user base - from homemakers and bankers to the retail segment.

“There has been a lot of interest in the app development & various business segments have asked us if we could help them leverage the mobile medium. They do not want to miss this bus, and there’s a lot of excitement”, says Abhinav Kottalgi, VP, Business Development – Digital, BPG-The Big Idea. “We expect more interest as service providers look to us as knowledge leaders in the mobile services space.”

“We are delighted to work with BPG-TBI to tap the potential of this immense audience. BPG-TBI’s customers will benefit from our proven mobile technology services expertise, our strategic involvement and the benefits of global sourcing,” said Umeed Kothavala, CEO, Extentia Information Technology. “An added benefit is that we also offer marketing services to help customers promote their applications effectively across application stores, and on mobile/online media.”

About BPG-The Big Idea

BPG The Big Idea specializes in creating and implementing Brand Activation strategies that transform consumer behaviour and generate a higher return on investment for clients. Using non-traditional marketing ideas, our expertise covers Experiential Marketing, Digital Marketing, Retail Marketing and Entertainment.

About Extentia Information Technology and iXtentia

Established in 1998, Extentia is a global software development and consulting organization delivering IT solutions to clients throughout Europe, North America, and the Asia Pacific region. With strong technical skills in Microsoft and open source technologies, Extentia has experience across multiple sectors including education, travel, healthcare and finance.

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