Iconic Indonesian Food Giant Kebab Turki Baba Rafi Appoints Wardour And Oxford to Launch Its Business Internationally
Popular Indonesian food giant Kebab Turki Baba Rafi, which has over 700 outlets across the country has appointed global business development agency Wardour And Oxford to lead its international expansion.
New York, NY, February 17, 2011 --(PR.com)-- Kebab Turki Baba Rafi, one of Indonesia’s leading and most popular food chains, has appointed global business development agency, Wardour And Oxford to launch its business and brand internationally.
Led by Ernst & Young’s Entrepreneur of the Year - Hendy Setiono, the idea to commercialise kebabs across Indonesia originated when, as a young student in 2003, he visited his father who was working at Qatar.
Witnessing the popularity of kebabs in the Middle East, Hendy studied the ingredients, localised it to better suit the local Indonesian palate and created his first outlet in the Indonesian city of Surabaya.
Wardour And Oxford’s New York-based CEO Wempy Dyocta Koto said: “Indonesia is the world’s 18th largest economy, fourth most populous country with a population of 240 million people with an annual food production industry worth US$45 billion. The Suharto government era prompted significant foreign direct investment into the country, particularly in the 1980’s and 1990’s. During this period, food giant McDonald’s established its golden arches on Indonesian soil on February 23, 1991. Today, in 2011, McDonald’s has 110 franchises across the country”.
Koto added: “As a mark of Kebab Turki Baba Rafi’s phenomenal success and unique appeal to mass Indonesia, it was established in 2003 and eight years later in 2011, has over 700 branches across the country”.
Beyond further expansion within Indonesia, Kebab Turki Baba Rafi’s business goal is to expand into other Asian markets such as The Philippines, Malaysia, Thailand, Vietnam and Brunei Darussalam.
Kebab Turki Baba Rafi’s President Director Hendy Setiono said: “We are an ambitious company and will only entrust our business with proven global management consultants who will guide us and implement well-calculated business movements. We are proud to work with Wardour And Oxford, who will lead all our international efforts, focusing on new Asian markets. Wempy and his team are phenomenally globally connected and high-calibre business leaders, whom within days had attracted new investor discussions and local partners from Asia and the United States. Kebab Turki Baba Rafi’s commitment to growth is unbending, but our commitment to profitable, strategic and collaboratively beneficial growth – for our brand and our partners is even more unbending”.
Koto, an alumnus of The University Of Sydney as well as Setiono, who studied at The Institute of Technology Sepuluh November, Surabaya are a growing band of Indonesian nationals seeking to spotlight successful Indonesian businesses, brands and ideas onto the global platform.
Koto concluded: “In my recent discussions with Indonesian government officials, corporate leaders and entrepreneurs, the desire to spotlight successful and new Indonesian brands onto the global domain is now greater than ever. Indonesia has evolved into the darling of emerging markets with steady politics, currency, consistent growth, high consumer confidence and record low 7% inflation - fuelled by a 19% surge in food prices. The economic climate is attractive for foreign direct investment and also for the outflow of ideas, services, brands and products. Today, Wardour And Oxford is proud to work at the top of Indonesia’s food chain, supporting national icon Hendy Setiono and driving global expansion of his prolific Kebab Turki Baba Rafi brand”.
About Kebab Turki Baba Rafi
Kebab Turki Baba Rafi is a leading food franchise headquartered at Surabaya, Indonesia. With over 700 outlets across Indonesia, the company was founded by Hendy Setiono, recipient of Ernst & Young’s 2009 Entrepreneur of The Year, Indonesian government and corporate awards as well as Asia’s Best Entrepreneurs Under 25 Award by Business Week. In 2008, Kebab Turki Baba Rafi was named as one of Indonesia’s Top 10 Franchisors and is now focused on expanding into The Philippines, Malaysia, Thailand, Vietnam Brunei Darussalam and other Asian markets. Learn more about Kebab Turki Baba Rafi at http://www.babarafi.com
About Wardour And Oxford
Wardour And Oxford is a global business development agency working with entrepreneurs and large companies all around the world to grow their businesses locally and internationally. Beyond strategic consultancy, Wardour And Oxford actively engages in the daily momentum of business development. This includes global lead generation, sales, marketing, digital and offline communications, public relations, events, high-level appointment setting and connecting clients to business, political, creative, entertainment and royal connections across The Americas, Asia Pacific, Middle East, Europe and Africa. Wardour And Oxford has successfully acquired Fortune 1000 global clients and rapidly grown revenue and strategic relationships for their portfolio of clients and business partners. Learn more about Wardour And Oxford at http://www.wardourandoxford.com or email connect@wardourandoxford.com
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Led by Ernst & Young’s Entrepreneur of the Year - Hendy Setiono, the idea to commercialise kebabs across Indonesia originated when, as a young student in 2003, he visited his father who was working at Qatar.
Witnessing the popularity of kebabs in the Middle East, Hendy studied the ingredients, localised it to better suit the local Indonesian palate and created his first outlet in the Indonesian city of Surabaya.
Wardour And Oxford’s New York-based CEO Wempy Dyocta Koto said: “Indonesia is the world’s 18th largest economy, fourth most populous country with a population of 240 million people with an annual food production industry worth US$45 billion. The Suharto government era prompted significant foreign direct investment into the country, particularly in the 1980’s and 1990’s. During this period, food giant McDonald’s established its golden arches on Indonesian soil on February 23, 1991. Today, in 2011, McDonald’s has 110 franchises across the country”.
Koto added: “As a mark of Kebab Turki Baba Rafi’s phenomenal success and unique appeal to mass Indonesia, it was established in 2003 and eight years later in 2011, has over 700 branches across the country”.
Beyond further expansion within Indonesia, Kebab Turki Baba Rafi’s business goal is to expand into other Asian markets such as The Philippines, Malaysia, Thailand, Vietnam and Brunei Darussalam.
Kebab Turki Baba Rafi’s President Director Hendy Setiono said: “We are an ambitious company and will only entrust our business with proven global management consultants who will guide us and implement well-calculated business movements. We are proud to work with Wardour And Oxford, who will lead all our international efforts, focusing on new Asian markets. Wempy and his team are phenomenally globally connected and high-calibre business leaders, whom within days had attracted new investor discussions and local partners from Asia and the United States. Kebab Turki Baba Rafi’s commitment to growth is unbending, but our commitment to profitable, strategic and collaboratively beneficial growth – for our brand and our partners is even more unbending”.
Koto, an alumnus of The University Of Sydney as well as Setiono, who studied at The Institute of Technology Sepuluh November, Surabaya are a growing band of Indonesian nationals seeking to spotlight successful Indonesian businesses, brands and ideas onto the global platform.
Koto concluded: “In my recent discussions with Indonesian government officials, corporate leaders and entrepreneurs, the desire to spotlight successful and new Indonesian brands onto the global domain is now greater than ever. Indonesia has evolved into the darling of emerging markets with steady politics, currency, consistent growth, high consumer confidence and record low 7% inflation - fuelled by a 19% surge in food prices. The economic climate is attractive for foreign direct investment and also for the outflow of ideas, services, brands and products. Today, Wardour And Oxford is proud to work at the top of Indonesia’s food chain, supporting national icon Hendy Setiono and driving global expansion of his prolific Kebab Turki Baba Rafi brand”.
About Kebab Turki Baba Rafi
Kebab Turki Baba Rafi is a leading food franchise headquartered at Surabaya, Indonesia. With over 700 outlets across Indonesia, the company was founded by Hendy Setiono, recipient of Ernst & Young’s 2009 Entrepreneur of The Year, Indonesian government and corporate awards as well as Asia’s Best Entrepreneurs Under 25 Award by Business Week. In 2008, Kebab Turki Baba Rafi was named as one of Indonesia’s Top 10 Franchisors and is now focused on expanding into The Philippines, Malaysia, Thailand, Vietnam Brunei Darussalam and other Asian markets. Learn more about Kebab Turki Baba Rafi at http://www.babarafi.com
About Wardour And Oxford
Wardour And Oxford is a global business development agency working with entrepreneurs and large companies all around the world to grow their businesses locally and internationally. Beyond strategic consultancy, Wardour And Oxford actively engages in the daily momentum of business development. This includes global lead generation, sales, marketing, digital and offline communications, public relations, events, high-level appointment setting and connecting clients to business, political, creative, entertainment and royal connections across The Americas, Asia Pacific, Middle East, Europe and Africa. Wardour And Oxford has successfully acquired Fortune 1000 global clients and rapidly grown revenue and strategic relationships for their portfolio of clients and business partners. Learn more about Wardour And Oxford at http://www.wardourandoxford.com or email connect@wardourandoxford.com
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Wardour And Oxford
Grace Rustam
1 917 727 0484
http://www.wardourandoxford.com
Grace Rustam
1 917 727 0484
http://www.wardourandoxford.com
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