Biz Stain Fighter and Mean Green Team Up with Paramount’s Rango
West Chester, OH, February 19, 2011 --(PR.com)-- CR Brands, Inc., the manufacturers of the brands Biz Stain Fighter and Mean Green Cleaner and Degreaser, have teamed up with Paramount Pictures to promote the original animated comedy-adventure movie “Rango”, featuring Johnny Depp, in theaters March 4th. Biz and Mean Green’s television and print ads will feature the soon-to-be familiar face of Rango, a sheltered chameleon living as an ordinary family pet who somehow accidentally winds up the hero in the gritty, gun-slinging town of Dirt.
“We are pleased to align with the exciting family film from Paramount. It made complete sense to team up Biz Stain Fighter and Mean Green Cleaner & Degreaser with a movie hero who brings hope to a town called Dirt,” said Glenn Hartman, EVP of Sales & Marketing for CR Brands.
Biz Stain Fighter is a tough detergent booster and laundry additive and Mean Green is a powerful degreaser and cleaner. CR Brands is offering a sweepstakes to win the grand prize of a private hometown screening of “Rango” for the winner and 50 friends as well as a variety of other prizes including the “Rango” video game.
“We are thrilled that Biz Stain Fighter and Mean Green chose ‘Rango’ as their first movie partnership. It’s a perfect match creatively and gives us another way to engage with our ‘mom’ target audience,” said LeeAnne Stables, EVP of Worldwide Marketing Partnerships for Paramount Pictures.
You can find Biz Stain Fighter in most grocery stores and Mass Merchandisers. Mean Green can be found in most Dollar stores and most Mass Merchandiser stores.
About CR Brands
CR Brands manufactures and markets branded and private label laundry & household cleaning products. CR Brands' nationally branded products include Biz, Oxydol, Mean Green, Pine Power and Magnum Power.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.
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“We are pleased to align with the exciting family film from Paramount. It made complete sense to team up Biz Stain Fighter and Mean Green Cleaner & Degreaser with a movie hero who brings hope to a town called Dirt,” said Glenn Hartman, EVP of Sales & Marketing for CR Brands.
Biz Stain Fighter is a tough detergent booster and laundry additive and Mean Green is a powerful degreaser and cleaner. CR Brands is offering a sweepstakes to win the grand prize of a private hometown screening of “Rango” for the winner and 50 friends as well as a variety of other prizes including the “Rango” video game.
“We are thrilled that Biz Stain Fighter and Mean Green chose ‘Rango’ as their first movie partnership. It’s a perfect match creatively and gives us another way to engage with our ‘mom’ target audience,” said LeeAnne Stables, EVP of Worldwide Marketing Partnerships for Paramount Pictures.
You can find Biz Stain Fighter in most grocery stores and Mass Merchandisers. Mean Green can be found in most Dollar stores and most Mass Merchandiser stores.
About CR Brands
CR Brands manufactures and markets branded and private label laundry & household cleaning products. CR Brands' nationally branded products include Biz, Oxydol, Mean Green, Pine Power and Magnum Power.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.
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CR Brands, Inc.
Catherine Hartman
513-860-5039
Catherine Hartman
513-860-5039
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