Graduate Degree Addresses New Marketing Challenges
UT Dallas School of Management launches new Master of Science in Marketing degree program.
Richardson, TX, February 20, 2011 --(PR.com)-- The UT Dallas School of Management is launching a master’s degree program to address the demand for marketing professionals prepared for a rapidly evolving, data-focused, global business environment.
The Master of Science in Marketing program will begin in fall 2011. The new program addresses the industry’s need for graduates who have completed more marketing courses than graduates enrolled in the current graduate marketing degree option – an MBA with a marketing concentration.
“Offering a higher number of marketing courses than would be possible in an MBA program was rated as the most important feature by employers when evaluating the MS in Marketing program,” said Graduate Marketing Director Alexander Edsel. “In the MBA program, students interested in a marketing concentration can only take a maximum of 15 hours of marketing courses. For marketing professionals not considering an MBA, a shorter duration and lower cost make the program very attractive, too. This was rated by marketing UT Dallas alumni in a recent survey as the most attractive feature of this program over the MBA.”
The 36-credit-hour program consists of 9 hours of business core courses covering topics relevant to today’s data-driven marketing profession, such as database systems, statistics and introduction to marketing, and 9 hours of marketing core courses, including foundation courses in consumer behavior, market research and a strategy capstone market simulation course.
For the remaining 18 credit hours, degree-seekers may choose marketing-focused courses related to one of the five tracks:
· Advertising and Brand Management
· Business Development
· Marketing Analytics and Market Research
· Marketing Management
· Product Management
The school also offers two optional professional certificates in “Marketing Analytics and Market Research” and “Product Management” for degree and non-degree seeking students.
The new offering is designed to prepare students for jobs in business development, internet-based advertising and marketing, marketing analytics, product management and marketing management.
Because of the large volume of data available from the internet – search behavior, social networking and mobile smart phones – and scanner data, marketing has become much more data-driven, Edsel said.
“Our program places a heavy emphasis on this aspect. For example, we require statistics and a MIS database course as part of our core courses so students are comfortable with manipulating data, creating a database and running queries or making decisions using statistics, which some programs like a Master of Arts in Advertising degree, do not require,” he said.
Although the program doesn’t officially launch until next fall, students can enroll and begin taking classes during the summer 2011 semester. The deadline to enroll for the fall semester is July 1 for domestic students and May 1 for international students.
For program details, visit http://som.utdallas.edu/mastersinmarketing or contact Alexander Edsel, program director, at 972-883-4421 or email Alexander.edsel@utdallas.edu.
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The University of Texas at Dallas School of Management is the largest of UT Dallas' seven schools, with a fall 2010 enrollment of more than 5,500, half of whom are graduate students. The school provides outstanding tuition value, a wide variety of classes on campus and online, flexible scheduling and a convenient location. The school prides itself on keeping abreast of corporate and industry needs and offers a broad array of internships and scholarships.
The School of Management faculty ranks No. 16 in North America in research productivity and No. 17 globally. Financial Times ranks the school at No. 22 in the world for faculty research productivity. U.S. News & World Report ranks the school's Full-Time MBA program in the top 50 programs in the U.S. and among the top 24 for public universities. BusinessWeek has ranked the Professional Part-Time MBA and the Executive MBA programs at the School of Management among the top 25 programs in their categories and No. 1 among public universities in Texas. The rankings place the Executive MBA Program at No. 22 worldwide and the Professional Part-Time MBA Program at No. 24 in BusinessWeek's biennial polls.
The Master of Science in Marketing program will begin in fall 2011. The new program addresses the industry’s need for graduates who have completed more marketing courses than graduates enrolled in the current graduate marketing degree option – an MBA with a marketing concentration.
“Offering a higher number of marketing courses than would be possible in an MBA program was rated as the most important feature by employers when evaluating the MS in Marketing program,” said Graduate Marketing Director Alexander Edsel. “In the MBA program, students interested in a marketing concentration can only take a maximum of 15 hours of marketing courses. For marketing professionals not considering an MBA, a shorter duration and lower cost make the program very attractive, too. This was rated by marketing UT Dallas alumni in a recent survey as the most attractive feature of this program over the MBA.”
The 36-credit-hour program consists of 9 hours of business core courses covering topics relevant to today’s data-driven marketing profession, such as database systems, statistics and introduction to marketing, and 9 hours of marketing core courses, including foundation courses in consumer behavior, market research and a strategy capstone market simulation course.
For the remaining 18 credit hours, degree-seekers may choose marketing-focused courses related to one of the five tracks:
· Advertising and Brand Management
· Business Development
· Marketing Analytics and Market Research
· Marketing Management
· Product Management
The school also offers two optional professional certificates in “Marketing Analytics and Market Research” and “Product Management” for degree and non-degree seeking students.
The new offering is designed to prepare students for jobs in business development, internet-based advertising and marketing, marketing analytics, product management and marketing management.
Because of the large volume of data available from the internet – search behavior, social networking and mobile smart phones – and scanner data, marketing has become much more data-driven, Edsel said.
“Our program places a heavy emphasis on this aspect. For example, we require statistics and a MIS database course as part of our core courses so students are comfortable with manipulating data, creating a database and running queries or making decisions using statistics, which some programs like a Master of Arts in Advertising degree, do not require,” he said.
Although the program doesn’t officially launch until next fall, students can enroll and begin taking classes during the summer 2011 semester. The deadline to enroll for the fall semester is July 1 for domestic students and May 1 for international students.
For program details, visit http://som.utdallas.edu/mastersinmarketing or contact Alexander Edsel, program director, at 972-883-4421 or email Alexander.edsel@utdallas.edu.
###
The University of Texas at Dallas School of Management is the largest of UT Dallas' seven schools, with a fall 2010 enrollment of more than 5,500, half of whom are graduate students. The school provides outstanding tuition value, a wide variety of classes on campus and online, flexible scheduling and a convenient location. The school prides itself on keeping abreast of corporate and industry needs and offers a broad array of internships and scholarships.
The School of Management faculty ranks No. 16 in North America in research productivity and No. 17 globally. Financial Times ranks the school at No. 22 in the world for faculty research productivity. U.S. News & World Report ranks the school's Full-Time MBA program in the top 50 programs in the U.S. and among the top 24 for public universities. BusinessWeek has ranked the Professional Part-Time MBA and the Executive MBA programs at the School of Management among the top 25 programs in their categories and No. 1 among public universities in Texas. The rankings place the Executive MBA Program at No. 22 worldwide and the Professional Part-Time MBA Program at No. 24 in BusinessWeek's biennial polls.
Contact
The University of Texas at Dallas School of Management
Jill Glass
972-883-5989
som.utdallas.edu
or Kris Imherr, (972)883-4793, imherr@utdallas.edu
Jill Glass
972-883-5989
som.utdallas.edu
or Kris Imherr, (972)883-4793, imherr@utdallas.edu
Contact
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