$1.8 Million Raised For Easter Seals in First Week of Shop&Care Campaign at Food Lion, Reid’s, Bloom and Bottom Dollar Food Stores
Shop&Care campaign runs from February 9 - March 8, 2011 and benefits Easter Seals.
Raleigh, NC, February 23, 2011 --(PR.com)-- Food Lion, Reid’s, Bloom and Bottom Dollar Food stores are fast approaching their goal to raise $3.4 million in the annual Shop&Care campaign to benefit Easter Seals. The campaign kicked off February 9, and in its first week, the retailers have already raised $1.8 million. This year marks the 20th Anniversary of the Shop&Care for Easter Seals program.
“We are honored by Food Lion’s long-standing commitment to our mission,” said Connie Cochran, President and CEO of Easter Seals UCP North Carolina & Virginia. “We are grateful to Food Lion and its sister banners, and especially their customers, for making a difference in the lives of children, adults and families managing disabilities and mental health challenges.”
Shoppers have a variety of opportunities to support Easter Seals through the Shop&Care campaign at Food Lion, Bloom, Reid’s and Bottom Dollar Food stores. Customers who make a $1 donation during checkout will save $3 on their grocery bill when they purchase participating products from Proctor & Gamble and Kraft Foods. Shoppers can also leverage their buying power when they purchase select General Mills, Breyer’s Ice Cream and Hannaford- or Food Lion-brand products; each company is making a donation to Easter Seals when specially-marked, participating items are sold during the campaign period, which ends March 8. In all, more than 100 manufacturers are supporting Easter Seals through the Shop&Care campaign. Shoppers will find 230 products marked with a special Shop&Care shelf tag.
Food Lion is also giving a $10,000 bonus to an Easter Seals affiliate through the $10,000 Shop&Care Challenge. Supporters can vote for their favorite Easter Seals affiliate at www.shopandcare.com/challenge.
Since 1991, the Food Lion family of banners has raised more than $25 million to support Easter Seals.
About Easter Seals
Easter Seals is the leading, national non-profit provider of services for individuals living with autism, developmental, physical and mental disabilities and other special needs. For 90 years Easter Seals has offered help and hope to children and adults living with disabilities and to the families who love them. For more information, visit www.shopandcare.com.
About Food Lion Family
The Food Lion family, based in Salisbury, N.C., operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Harveys or Reid's. These stores meet local customer needs and preferences for the freshest and best quality products. The Food Lion family employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states. For more information, visit www.foodlion.com.
About Bottom Dollar Food
Bottom Dollar Food, based in Salisbury, N.C., operates 45 stores in North Carolina, Virginia, Maryland, New Jersey and Pennsylvania. Bottom Dollar Food is a soft-discount grocer offering the most popular national brands and private brand products at everyday best prices. Bottom Dollar Food is redefining discount shopping with its lighthearted atmosphere and focus on fresh produce and quality meats. For more information, visit www.bottomdollarfood.com.
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“We are honored by Food Lion’s long-standing commitment to our mission,” said Connie Cochran, President and CEO of Easter Seals UCP North Carolina & Virginia. “We are grateful to Food Lion and its sister banners, and especially their customers, for making a difference in the lives of children, adults and families managing disabilities and mental health challenges.”
Shoppers have a variety of opportunities to support Easter Seals through the Shop&Care campaign at Food Lion, Bloom, Reid’s and Bottom Dollar Food stores. Customers who make a $1 donation during checkout will save $3 on their grocery bill when they purchase participating products from Proctor & Gamble and Kraft Foods. Shoppers can also leverage their buying power when they purchase select General Mills, Breyer’s Ice Cream and Hannaford- or Food Lion-brand products; each company is making a donation to Easter Seals when specially-marked, participating items are sold during the campaign period, which ends March 8. In all, more than 100 manufacturers are supporting Easter Seals through the Shop&Care campaign. Shoppers will find 230 products marked with a special Shop&Care shelf tag.
Food Lion is also giving a $10,000 bonus to an Easter Seals affiliate through the $10,000 Shop&Care Challenge. Supporters can vote for their favorite Easter Seals affiliate at www.shopandcare.com/challenge.
Since 1991, the Food Lion family of banners has raised more than $25 million to support Easter Seals.
About Easter Seals
Easter Seals is the leading, national non-profit provider of services for individuals living with autism, developmental, physical and mental disabilities and other special needs. For 90 years Easter Seals has offered help and hope to children and adults living with disabilities and to the families who love them. For more information, visit www.shopandcare.com.
About Food Lion Family
The Food Lion family, based in Salisbury, N.C., operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Harveys or Reid's. These stores meet local customer needs and preferences for the freshest and best quality products. The Food Lion family employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states. For more information, visit www.foodlion.com.
About Bottom Dollar Food
Bottom Dollar Food, based in Salisbury, N.C., operates 45 stores in North Carolina, Virginia, Maryland, New Jersey and Pennsylvania. Bottom Dollar Food is a soft-discount grocer offering the most popular national brands and private brand products at everyday best prices. Bottom Dollar Food is redefining discount shopping with its lighthearted atmosphere and focus on fresh produce and quality meats. For more information, visit www.bottomdollarfood.com.
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Contact
Easter Seals UCP
Jeff Smith
(919) 865-8672
www.eastersealsucp.com
Jeff Smith
(919) 865-8672
www.eastersealsucp.com
Contact
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