Michael Woodhouse, CEO of Cracker Barrel, Talks on the CEO Show with Robert Reiss About a Business Model Serving Over 200 Million Guests a Year
Michael Woodhouse, CEO of Cracker Barrel, talks about maintaining quality and trust with its customers on the CEO Show with Robert Reiss. Woodhouse tells Reiss about Cracker Barrel’s “trust relationship” and how its 67,000 employees are each strongly focused on serving the customer, a precept that has benefited shareholders as well. Reiss and Woodhouse talk about other topics such as business metrics, employee training, the strategic plan, and America’s future.
Ridgefield, CT, February 23, 2011 --(PR.com)-- Michael Woodhouse, CEO of Cracker Barrel, talks about maintaining quality and trust with its customers on the CEO Show with Robert Reiss. Woodhouse tells Reiss how Cracker Barrel has a “trust relationship” with its customers and “hasn’t changed the quantity, quality or the price of the food it serves, even as many competitors have chosen to discount.”
Cracker Barrel is really a sophisticated business, judging from its metrics, but has established a comfortable, inviting place in the American scene with its stores primarily located along Interstates. It is two businesses in one with its restaurants and stores under one roof, operating synergistically to deliver revenue, profits, home cooked food, and gifts for guests to take to friends in route. Top ratings by Zagat, J.D. Power & Associates, and for 19 consecutive years by the “Choice in Chains” survey make it apparent why their locations are a favorite stopping spot for travelers across America.
Host Robert Reiss says, “When I'm on a family or business trip among the first steps of my planning is to ensure we pass a route with a Cracker Barrel.”
Woodhouse describes how Cracker Barrel is sensitive to the interests its customers, who frequently stop for a snack or a meal, by varying the menus. It also caters to a second set of customers who prefer lighter fare. This coupled with seasonal promotions keeps their patrons coming back for more.
Cracker Barrel is not a small operation as Woodhouse relates. Annually it is visited by over 200 million guests served by about 67,000 employees working in 42 states. Even as it is large, Cracker Barrel “is focused entirely on a guest experience which means in Woodhouse’s words, “the people side of the business is focused on hiring and training people who can deliver that experience over and over and over again.”
Further into the interview, Woodhouse and Reiss discuss some intriguing aspects of the Cracker Barrel business such as not adopting the franchise model, development of the 5 year strategic plan, insights about the corporate dashboard, and its positive business outlook even as the current recession is weathered.
Information about Cracker Barrel can be obtained at: www.crackerbarrel.com
The interview with Michael Woodhouse can be previewed on the CEO Show website at: www.ceoshow.com.
Contact: Robert Reiss 203 894 9400, robert@ceoshow.com
The CEO Show with Robert Reiss, syndicated by Business TalkRadio Network, is available in over 40 markets across the USA. Transcripts of interviews are used for Reiss's monthly column with Forbes.com. (See ‘theceoshowonline.com’ for more information.)
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Cracker Barrel is really a sophisticated business, judging from its metrics, but has established a comfortable, inviting place in the American scene with its stores primarily located along Interstates. It is two businesses in one with its restaurants and stores under one roof, operating synergistically to deliver revenue, profits, home cooked food, and gifts for guests to take to friends in route. Top ratings by Zagat, J.D. Power & Associates, and for 19 consecutive years by the “Choice in Chains” survey make it apparent why their locations are a favorite stopping spot for travelers across America.
Host Robert Reiss says, “When I'm on a family or business trip among the first steps of my planning is to ensure we pass a route with a Cracker Barrel.”
Woodhouse describes how Cracker Barrel is sensitive to the interests its customers, who frequently stop for a snack or a meal, by varying the menus. It also caters to a second set of customers who prefer lighter fare. This coupled with seasonal promotions keeps their patrons coming back for more.
Cracker Barrel is not a small operation as Woodhouse relates. Annually it is visited by over 200 million guests served by about 67,000 employees working in 42 states. Even as it is large, Cracker Barrel “is focused entirely on a guest experience which means in Woodhouse’s words, “the people side of the business is focused on hiring and training people who can deliver that experience over and over and over again.”
Further into the interview, Woodhouse and Reiss discuss some intriguing aspects of the Cracker Barrel business such as not adopting the franchise model, development of the 5 year strategic plan, insights about the corporate dashboard, and its positive business outlook even as the current recession is weathered.
Information about Cracker Barrel can be obtained at: www.crackerbarrel.com
The interview with Michael Woodhouse can be previewed on the CEO Show website at: www.ceoshow.com.
Contact: Robert Reiss 203 894 9400, robert@ceoshow.com
The CEO Show with Robert Reiss, syndicated by Business TalkRadio Network, is available in over 40 markets across the USA. Transcripts of interviews are used for Reiss's monthly column with Forbes.com. (See ‘theceoshowonline.com’ for more information.)
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www.ceoshow.com
Cell phone: 203-894-9400
Robert Reiss
203-894-8655
www.ceoshow.com
Cell phone: 203-894-9400
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