OJC, Builds a Lean, Mean, Fighting Machine, Ready to Make a Splash in the D2C Market Place

Temecula, CA, February 24, 2011 --(PR.com)-- OpenJar Concept Inc., an Integrated Performance Driven Marketing Firm, builds a lean, mean, fighting machine, ready to make a splash in the Direct to Consumer Market Place with invaluable partnerships at their side.

OpenJar formed as a General Partnership on October of 2009, transitioned to an S-Corp effective July of 2010. The move came as OpenJar Concepts completed less than a year in business but experienced growth of 225% from October 2009 to July 2010.

The team began with Adam Warren; Managing Partner and Reno Renaldo; Managing Partner, and has now evolved into a California Corporation with Adam as President, Co-Founder and Reno, Executive Vice President, Co-Founder. Adam and Reno both came from a long line of experience ranging from traditional Ad Sales, Cost Per Action campaign management, distribution outreach and entrepreneurship. OpenJar Concepts, Inc. ("OJC") started with and maintains a philosophy of staying lean and remaining open to strategic partnerships to help augment their abilities to bring above and beyond added value to their clients. "We look at ourselves like Switzerland, playing neutral where ever possible", states Adam, "We know what we are good at which is client procurement and management, campaign creation and development, our proprietary reporting and tracking system and lead aggregation, with a few other bonus offerings we can save for another day. We established amazing partners in distribution, online and mobile marketing all based on trust and success that will forge us ahead with great optimism. We do what we do, our partners do what they do and everybody does it really well."

The OJC team is lean but loaded with talent, experience and accountability. Adam Casas, Director of Jar Operations, whom previously worked with Adam and Reno in a Cost Per Action Advertising venture, joined the team early on in the company's humble beginnings, which meant working from Adam Warren's three man home office and Reno's living room converted to an office. From the onset, Adam Casas was to focus on expanding the Publisher Distribution but soon grew his role to becoming a driving force in operations which includes 800 Number management, Lead Aggregation Platform Management, Reporting Updates and Dub Fulfillment. "It sounds like I do a ton, and I do, but our systems are built so five people can do the work of 20," states Adam Casas, "We are in this for the long haul, and we have stream lined our processes both internally and externally while always learning to do things better and evolving our methods. Overall, we created the optimal experience from Publishers to Clients and all things in between." Misty Pommier, formally Media Accountant in Short Form with Euro RSCG Edge, joins OJC as Director of Client Services. Misty currently manages day to day relationships with over 20 active campaigns, with specific responsibilities to billing, account reconciliations, contract term review, managing client goals and other key objectives to the relationship. Misty assures their clients and publishers that all of their needs will be catered to. Peter Suarez joins the OJC team as Director of New Jar Development. Peter, whom also owns Return on Media, managed hugely successful campaigns such as Mega Life and Health prior to joining OJC, is masterful with Lead Generation and is currently managing clients that range from Health Insurance to Auto Protection. Tony Young comes to OJC in the role of Manager of JAR Distribution Partnerships. Tony's career in advertising sales spans experience with the WB Network, Fox Broadcasting Company and Clear Channel Communications.

The company has inspired a creative environment complete with a Foosball table and 62 game Arcade system in the office lobby as well as several flat screen HD-TV's through out the office space. "OJC is giving us an opportunity to bridge industry relationships, become really creative and explore new frontiers." states Reno Renaldo. "We've been at this game for a while now and it's been exhilarating to be able to experience new facets of our industry and focus on solving client challenges and objectives in a way that we've never been able to do before. At this point, opportunity is boundless and we're having a great time in the process. We have been very fortunate to get off to such a great start amidst a recession and we owe that to all of our clients, partnerships and team. As for the games in the lobby, this business is stressful, we make it fun where we can."

OpenJar Concepts Inc. works to augment marketing efforts, co-develop client strategy and execute plans that are driven by performance. The combined experience of more than 20 years in CPA TV and Radio, Traditional Direct Response, Mobile and Entertainment is leveraged to help clients better understand the proper use and applicable nature of the various awareness and technology platforms available today. Visit www.openjar.com for more information and Bios.

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