Identity Developments Gives Doctor’s Choice Supplements What the Doctor Ordered

Madison, WI, September 16, 2005 --(PR.com)-- Doctor’s Choice Supplements, maker of the Equi-Shine brand of horse supplements, was in need of a new website. After engaging Identity Developments, a web presence development & management firm in Madison, Wisconsin, to handle the project, they got much more than just a new website.

“Doctor’s Choice Supplements represented a near perfect example of an Identity Developments client,” states Brian Brown, principal for Identity Developments. Identity Developments brings a sales & marketing focus to web development, especially targeted to small to medium sized businesses. Companies at this level frequently have little to no internal marketing resources and can really benefit from what Identity Developments brings to the table.

Identity Developments did more than just develop a new website, they developed the Doctor’s Choice Supplements & Equi-Shine web presence, a true extension of the Equi-Shine brand. The new EquiShine.com site features more brand identity building, tapping into the same visual look used on their packaging. A new eCatalog and new PDF product pages were created for download by distributors and site visitors alike. A new FAQ section was developed to help educate and inform the visitors as well as give them more reason to return to the site, and also to serve up fresh content to search engines. A new ecommerce system utilizing PayPal was set up to handle any online orders and provide Doctor’s Choice Supplements with a complete order processing and shipping solution.

Identity Developments creates custom solutions tailored around client needs, which are usually greater than the budget. A careful balancing act allowed for a new site to be developed with even more features than before as well as basic search engine optimization and keyword research. The solution provided also featured a table-less layout, CSS & XHTML standards compliant design that will yield more accessible pages, easier maintenance and updating, more consistent web pages across the site, as well as less storage and bandwidth needs. A printer friendly stylesheet was also created to benefit visitors who wish to print any pages from the site.

Identity Developments is also serving as a central source for Doctor’s Choice Supplements’ web needs by also managing their domain names and providing the web hosting for their website. In the future, we hope to offer even greater SEO work to help drive additional distributor and end-user traffic to EquiShine.com. In the end, our success is always tied to the success of our clients.

Doctor’s Choice Supplements, based in Middleton, Wisconsin, is the maker of the Equi-Shine brand of horse vitamin & mineral supplements, developed by an equine veterinarian.

Identity Developments, www.i-devs.com, based in Madison, Wisconsin, is a web presence development firm specializing in small to medium sized businesses, with a focus on XHTML, CSS, table-less layout, custom solutions, as well as SEO, hosting, and domain name management.

###