Marketech Changes Name to marketech360
Leader in trade show staff training and performance measurement has adopted new name and logo that more effectively communicate the company's integrated 360 degree approach to continuous improvement.
Westboro, MA, February 27, 2011 --(PR.com)-- After more than 25 years as the leader in trade show staff training and performance measurement, Marketech today announced it has officially changed its name to marketech360. The new name and logo more effectively communicate the company's integrated 360 degree approach - and full range of services - designed to help exhibitors continually improve the results they achieve through their trade show, convention and events programs.
"We are excited to share news of our new name with our clients and others in the trade show industry," said Mim Goldberg, president for marketech360. "Our company and our offerings have always focused on three essential elements of successful trade show exhibiting - planning, training and measurement - and our 360 degree approach has been a part of us for many years. It makes sense that our company identity has evolved to reflect this focus, and we are thrilled that our official name and logo have been changed to more effectively communicate our approach to those we serve."
Founded in 1985 as Marketech, Inc., the company's initial offering was trade show staff training. The company soon added performance measurement to help exhibitors better quantify and improve results from their exhibit program. Last year the company launched its most recent offering - StaffAssist - a trade show and event staffing solution that helps exhibitors adequately staff their exhibits at a time when the availability of internal resources is becoming increasingly limited.
"Aside from our new name and logo, our company is unchanged and we remain committed to providing exceptional service to our clients," said Marc Goldberg, founder and partner for marketech360. "Our success over the years has come from our ability to keep our finger on the pulse of the trade show and convention community and to continually enhance our offerings to address all facets of effective exhibiting in an ever-changing environment. We look forward to serving exhibitors for many years to come."
About marketech360
The leader in exhibit and event performance improvement for more than 25 years, marketech360 offers a full range of customized, timely and affordable trade show staff training, performance measurement, event staffing and program planning services and products that improve the results exhibitors achieve through their trade show marketing activities. Based in Westboro, Mass., marketech360 clients range from Fortune 100 companies to small start ups and the company's offerings ar appropriate for exhibitors from all industries. For more information, visit www.marketech360.com.
###
"We are excited to share news of our new name with our clients and others in the trade show industry," said Mim Goldberg, president for marketech360. "Our company and our offerings have always focused on three essential elements of successful trade show exhibiting - planning, training and measurement - and our 360 degree approach has been a part of us for many years. It makes sense that our company identity has evolved to reflect this focus, and we are thrilled that our official name and logo have been changed to more effectively communicate our approach to those we serve."
Founded in 1985 as Marketech, Inc., the company's initial offering was trade show staff training. The company soon added performance measurement to help exhibitors better quantify and improve results from their exhibit program. Last year the company launched its most recent offering - StaffAssist - a trade show and event staffing solution that helps exhibitors adequately staff their exhibits at a time when the availability of internal resources is becoming increasingly limited.
"Aside from our new name and logo, our company is unchanged and we remain committed to providing exceptional service to our clients," said Marc Goldberg, founder and partner for marketech360. "Our success over the years has come from our ability to keep our finger on the pulse of the trade show and convention community and to continually enhance our offerings to address all facets of effective exhibiting in an ever-changing environment. We look forward to serving exhibitors for many years to come."
About marketech360
The leader in exhibit and event performance improvement for more than 25 years, marketech360 offers a full range of customized, timely and affordable trade show staff training, performance measurement, event staffing and program planning services and products that improve the results exhibitors achieve through their trade show marketing activities. Based in Westboro, Mass., marketech360 clients range from Fortune 100 companies to small start ups and the company's offerings ar appropriate for exhibitors from all industries. For more information, visit www.marketech360.com.
###
Contact
marketech360
Gayle Griffithe
949.713.6211
www.marketech360.com
Gayle Griffithe
949.713.6211
www.marketech360.com
Contact
Categories