Innovation Direct™ Set to Participate in International Home and Housewares Show for 9th Consecutive Year

Miami, FL, February 27, 2011 --(PR.com)-- Innovation Direct™, a Miami, Florida-based leader in the area of intellectual property licensing for the past 14 years, is pleased to announce that it will be participating in the renowned International Home and Housewares Show for the 9th consecutive year. The 2011 edition of the event will unfold March 6th-8th at the McCormick Place in Chicago, Illinois.

As per the show’s official website, this year’s proceedings are expected to attract 60,000 professional attendees, 2,000 exhibitors representing over 35 countries, 15,000 U.S. buyers, and 6,000 international buyers from 100 countries spanning 6 continents: North America, South America, Europe, Asia, Australia and Africa. As customary, the International Home and Housewares Show will feature an eclectic group of exhibiting companies classified into 5 major categories: Clean + Contain, Dine and Design, Discover Design, Wired + Well, and the international pavilion, Global Crossroads.

"The Home and Housewares Show is annually one of the most fruitful events for our company and the inventions that we represent," commented Peter Doran, Innovation Direct™ Managing Director. "Factoring in the steady improvement in our economy and the constant stream of household product inventions on our roster at any given time, we think this year's show will be one of the most successful yet!"

In addition to a considerable number of companies specializing in a variety of household products, as the show’s title implies, a number of exhibitors involved in related industries such as lawn and garden, pets, and even hardware and home improvement are typically also present at this dynamic event. Traditionally, the International Home and Housewares Show has always been one of the most productive for Innovation Direct™, due to the considerable synergy between the type of companies involved and the make-up of our invention roster.

Innovation Direct™ representatives will attempt to enroll as many interested manufacturers and marketers as possible into its dynamic new product information service, Innovation Direct To Industry™, during and after the Home and Housewares Show. Innovation Direct™ will provide all companies that become a part of this program with information on inventions from its roster that match their stated preferences and existing product lines, in order to have them considered by the company for potential licensing.

About Innovation Direct™: Miami, Florida-based Innovation Direct™ is in its 14th year as a leader in the field of new product licensing and intellectual property transfer.

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