Fashion with a Conscience Spotted at Sundance
OLovesM Is Creating a Buzz With Its New Line of Fashionable and Eco Friendly Handbags. OlovesM bag designed and created in Aspen Colorado finding a niche outside of the Rocky Mountains.
Denver, CO, February 17, 2007 --(PR.com)-- OLovesM announces the launch of their new line of eco-friendly handbags, designed exclusively in Aspen, Colorado by designer and environmentalist, Merle O’Brien. The handbags, totes, and clutches are made of recycled materials that companies would have dumped in landfills, and they are catching the eye of Hollywood’s elite and eco-celebs. The collection was the premiere gift bag given to attendees of the Sundance Film Festival and has been the featured contest prize at Ellegirl.com. The entire collection can be found on OlovesM website www.olovesm.com.
The inspiration for the highly functional handbags came while Merle was doing a downward dog pose in yoga class. “I looked at my mat and the idea popped into my head. I know I was supposed to be focusing on my practice, but the idea of remnants and materials going into landfills bothered me. So I decided to do something about it,” explains O’Brien. After months of research, she connected with companies that used PVC materials and found a way to keep them out of landfills. Her solution? A fun, fashionable, yet functional new line of handbags.
While most of the line is made of man made materials, the Eco-B Jute bag is created with all natural fibers and lined in Fair Trade hemp and cotton.
OlovesM are creating a big buzz amongst celebrites. The Eco Jute bag was given to celebrities such as Sienna Miller, Teri Hatcher, Zooey Deschanel and indie film princess, Parker Posey at Sundance.
Offering fashion with a conscience is the basis of this young company as OlovesM was the featured gift bag for the Evening with the Stars, a benefit for the United Negro College Fund, honoring Aretha Franklin. The line will soon be featured in the Telluride Aids Benefit Fashion Show in Telluride, Colorado.
Price points for the bags are $15.00 to $120.00 and can be purchased at www.olovesm.com or at Birch Clothing, Minneapolis, Minnesota and Ecology Sports, Door County, Wisconsin.
Contact: Merle O’Brien
Telephone: 970-925-8516
e-mail: merle@sopris.net
www.olovesm.com
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The inspiration for the highly functional handbags came while Merle was doing a downward dog pose in yoga class. “I looked at my mat and the idea popped into my head. I know I was supposed to be focusing on my practice, but the idea of remnants and materials going into landfills bothered me. So I decided to do something about it,” explains O’Brien. After months of research, she connected with companies that used PVC materials and found a way to keep them out of landfills. Her solution? A fun, fashionable, yet functional new line of handbags.
While most of the line is made of man made materials, the Eco-B Jute bag is created with all natural fibers and lined in Fair Trade hemp and cotton.
OlovesM are creating a big buzz amongst celebrites. The Eco Jute bag was given to celebrities such as Sienna Miller, Teri Hatcher, Zooey Deschanel and indie film princess, Parker Posey at Sundance.
Offering fashion with a conscience is the basis of this young company as OlovesM was the featured gift bag for the Evening with the Stars, a benefit for the United Negro College Fund, honoring Aretha Franklin. The line will soon be featured in the Telluride Aids Benefit Fashion Show in Telluride, Colorado.
Price points for the bags are $15.00 to $120.00 and can be purchased at www.olovesm.com or at Birch Clothing, Minneapolis, Minnesota and Ecology Sports, Door County, Wisconsin.
Contact: Merle O’Brien
Telephone: 970-925-8516
e-mail: merle@sopris.net
www.olovesm.com
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Contact
OlovesM
Merle O’Brien
970-920-1699
www.olovesm.com
merle@sopris.net
Merle O’Brien
970-920-1699
www.olovesm.com
merle@sopris.net
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