Aniden Wins Best of Show Interactive Award at 49th Houston AAF ADDY Awards

Houston, TX, March 03, 2011 --(PR.com)-- The 49th Houston Advertising Federation ADDY Awards took place on Saturday, February 19, 2011. Many local advertising and digital design agencies were recognized for their creativity and talents in UI design, motion graphics, advertising, online commercials and interactive media. Among these agencies was Aniden Interactive, who won five Gold ADDY awards, one Silver ADDY, and a Citation of Excellence in the Packaging, Consumer Flash Website, Interactive Media, Advertising, Sales Promotion and Online Commercial categories.

Aniden Interactive’s Awarded Projects:

· UI Design for YouTube Play – Gold ADDY in Interactive Multimedia and Best of Show Interactive Award
· Vivenne Tam 2 Package Design – Gold ADDY in Sales Promotion / Packaging
· HP Wireless TV Connect Product Tour and Video – Silver ADDY in Interactive Media / Websites, Consumer Flash

· HP Pavilion DV5 Product Tour and Video – Gold ADDY in Interactive Media / Websites, Consumer Flash

· HP Pavilion dm3 Product Tour and Video – Citation of Excellence in Interactive Media / Websites, Consumer Flash

· Aniden Demo Reel 2010 – Gold ADDY in Advertising Industry Self Promotion


· HP Pavilion dv7 Video – Gold ADDY in Interactive Media / Online Commercials

This year’s Houston ADDY Awards show paid tribute to creative excellence, recognizing all forms of advertising and media. Aniden’s winning projects included interactive product tours, package design, motion graphics, and online videos and commercials, all of which make up Aniden’s portfolio today. The night ended with a bang when Aniden was awarded Best of Show in Interactive for their YouTube Play User Interface Design.

Now famously known as the biennial of creative video, YouTube Play celebrated the world’s most creative online videos at the New York Guggenheim Museum on October 2010. Marking the first collaboration between Google, YouTube and Guggenheim, Aniden designed and deployed an inspirational touch-based experience and user interface for YouTube Play’s digital gallery, where the twenty-five finalist videos and artists were showcased on an 85” multi-touch screen and eighteen HP TouchSmart 600 PCs. Aniden created the visual design of the user interface to complement the event aesthetics. With a unique screen for each artist, users were able to not only view the winning videos, but also learn about the artist, their mission and how the artist created their work.

"The gallery at the Guggenheim for YouTube Play was truly unique. In contrast with virtually all artist presentations in the past, YouTube Play visitors were not prohibited from touching the artwork, but instead were encouraged to do so. Aniden’s YouTube Play UI design worked seamlessly, providing an interactive experience for all lucky enough to visit the Guggenheim while the work was presented. The gallery was packed throughout the entire four-day exhibition and Aniden truly rose to the occasion," says Chris Di Cesare, head of Creative Programming at Google.

The 49th Houston Advertising Federation ADDY Awards was a memorable event for all who attended. All Houston Gold ADDY winners will move forward to the regional level of the ADDY competition. “The 49th Houston ADDYs presented excellent advertising and design from our peers and leaders in the industry, so to win the Best of Show Interactive award, is an honor and a very proud moment for Aniden Interactive,” says Helen Piña, Marketing Manager at Aniden Interactive.

About Aniden Interactive
Aniden Interactive is a Digital Design Agency made up of 3D artists, multimedia designers and user experience experts who help expedite product life cycles and elevate brands. Headquartered in Houston, with a regional location in the Bay Area, Aniden creates digital prototypes with photorealistic renders and leverages the visual assets onto multimedia videos, technical documentation and user experience for a compelling visual story. To learn more, visit www.aniden.com.

About AAF-Houston
The American Advertising Federation – Houston is an association of advertising professionals encompassing all disciplines in the advertising, marketing and communications industries. Founded in 1911, AAF-Houston is one of the oldest service organizations in Houston. Today, with a membership of well over five hundred advertising professionals, the group takes an active role in the community both locally and through its affiliation with the American Advertising Federation (AAF), a 50,000 member national association of advertising professionals.

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